Sweden 2012 Results Highlights
The largest Scandinavian car market had a bad year, with sales down 8%. From 280.000 units sold in this country, Fiat-Chrysler sold a bit more than 5.700 cars, for a 2,05% market share. It improved its position, no matter the fall on registrations. Nevertheless, the group is still very unpopular among Swedish preferences. In the land of Volvo, most people prefer VW Group products, followed by Volvo and in a very impressive third position, Hyundai-Kia. By segments, C and D are the most popular (SW body-type is very popular), and SUV ranks third with 15% market share. There was a fall in all segments sales, but only Sporty cars had a positive growth, up 8%. European debt and employment crisis hit Swedish economy and car sales. The weakness of Fiat Group is based on the fact that the brand’s awareness is low and the image is not positive at all. Besides, Swedish hard winter conditions force people to buy mid-size and big cars, so city-cars (aka Fiat 500 and Panda) aren’t popular at all. In fact E-segment sedan and wagons are much more popular.