Aug/13: 500L is narrowly ahead of the B-Max
The Fiat 500L keeps leading the B-MPV segment after one year of its official launch. In August, a month strongly affected by vacations, the Fiat was narrowly ahead of the Ford B-Max, as Italy was once again the main source of its success. Considering estimated data coming from Sweden and Germany, the 500L was 76 units ahead of the B-Max. After beating the Fiat in April, this could be the smallest gap between them so far this year. Historically, Italy is one of the European markets with the biggest fall on demand during August, so it is clear that even if it was the third best-selling car in the country, the 500L overall sales suffered the consequences of the worst Italian August of the last 51 years.
The B-Max beats the 500L in 12 of the 15 markets analyzed, and including estimated UK results, where Ford is quite strong, the B-Max could have been the best-selling B-MPV in Europe during August. Nevertheless, YTD numbers indicate that the Fiat is still the top-seller by far. In France and Spain, the 500L occupied place # 3. Ireland became a new market for the Fiat, selling the first 12 units, one behind the Hyundai ix20, and 8 behind the B-Max. Another unusual result came from Germany. This country became the largest B-MPV market (considering the 5 models analyzed), outselling Italy by only 45 units. France comes third, followed by a strong Austria, and a weak Spain, which was only 6 units ahead of the traditionally small Czech Republic. The arrival of a new 1.6 Turbo engine, the 500L Trekking and Living, is supposed to boost sales during September and allow Fiat to increase the distance with the Ford B-Max, which is the least homeland-dependent model among the Europeans. Ford has just announced it will halt production of this model in its Romanian factory due to slow Europe demand.
USA became the 500L second largest market in August. Fiat sold 1.214 units in its third month in that market, allowing to offset the big fall on 500 demand (-28%). Canadian Fiat sold 220 units, outselling Spain. Thanks to Best-selling cars blog, it is possible to know more data coming from other markets. The excellent results during May and June, allowed the 500L to become Serbia’s best-selling model in the first half of 2013. In Turkey, this Fiat was one of the top-50 best-selling cars during August, and was far ahead of its rivals.
Source: Carsitaly.net, Good Car Bad Car, Automotive Austria, SDA Czech Republic, Bilimporter Denmark, Best Selling Cars Blog, KFZ Germany, SEAA Greece, Motorstats Ireland, UNRAE Italy, Rai Netherlands, Carmarket Poland, Car Sales Statistics Romania, ADS Slovenia,ANIACAM Spain, BIL Sweden, Auto-Suisse Switzerland