Which are the new 6 coming Fiat?
Last week Alfredo Altavilla, head of Fiat EMEA, said that Fiat brand will have 6 all-new models in the next 3 years. It is clear that the brand keeps working to bring new cars, no matter the fact that current European car industry crisis seems to continue for at least 2 more years. When I read the article, 4 models came to my mind, but 2 are still missing. The first car to arrive will be the 500X, the B-SUV based on the iconic 500, that will compete with the new Peugeot 2008, Renault Captur, Nissan Juke and many others. The car is almost ready and is expected to be presented in Geneva 2014 and introduced in July (following the 500 anniversary). Unlike the 500L, the ‘X’ is expected to have a sporty/fashion look. The other 2 new borns are the new 500 generation in its regular and cabrio versions. These 2 cars are expected to arrive in 2016, and this would mean that by that year current generation would be 9 years old! The fourth model will be a Panda SUV, but in this case there is no clear information as ‘SUV’ means a lot nowadays. Some people talk about a bigger and higher version of current Panda. Some months ago I wrote an article about the possibility that Fiat could hit the market by launching a 3-door mini SUV based on the attributes of the popular city-car.
But the 2 other models? the first new possible car that comes into my mind is the Bravo’s successor. Fiat will halt the production of the Bravo/Delta this year. Then they will have 1 year stock. After that they should count on a C-Hatchback that could be the 5-door version of the Viaggio. This is mere speculation, as there is nothing confirmed and the Viaggio is still trying to find its path in Chinese market, and its second possible step could be Brazil. Anyway, Fiat will need a C-segment hatchback in some months. The other car that could see the light would be, again a speculation, a B-Sedan, or a competitive successor of the Linea. Fiat is out of the battle of a small but fast-growing new segment: the large B-Sedan. Even if the Linea is an excellent car (it has a great mix product-price) it hasn’t been popular at all (except for Turkey). Fiat could make use of the replacement of the Linea to make a global car that could work not only in emerging markets, but in Europe as well. All these cars should hit the market and help Fiat to recover its market share, while the Punto will have to wait a bit more.