April/12 was again an excellent month for Chrysler Group. In a overall market that moderates its growth (just 2%), the Pentastar was the only one of big three from Detroit to increase its registrations. A total of 141000 units of Chrysler, Dodge, Jeep, RAM and Fiat models were delivered, which represents an increase of 20% on Apr/11 and the 25th consecutive month of sales growth. Market share is also the highest achieved in 2012: 11.9%. This good result is mainly explained by the success of Jeep Grand Cherokee and Wrangler, RAM pickup and recently Chrysler 200 and 300. It is also expected the sales to be even better thanks to launch of Dodge Dart, available from June/12.
Nevertheless, Chryslers’ main challenge is to keep this good performance in a market that, despite its recover, is now facing a period of stabilization. And at the same time the Group should focus on improving its range of vehicules in D and E segment in order to face better Toyota, which continues to be the third in the ranking.