Not only Italy means bad sales figures for Fiat Group. Most of big European markets are facing tough times and Fiat is part of them. France, European second most important market for the group (not in terms of units sold but in terms of market share) is doing bad, but not as bad as Italy. YTD numbers indicate that the whole market has dropped 13,4% or 200.000 units less than in the same period of last year. Of course the big 3 French feel the fall with Renault losing 21%, Peugeot 20,5% and Citroen 18,6%, more or less the same fall that Fiat is having in its native Italy. In August French market fell 11,4% but Fiat brand dropped a massive 34,4% due to the spectacular fall of best-seller Fiat 500 (-32%) and Fiat Punto (-51%). The new Panda is down a worrying 23% and sold less units than VW Up!. Lancia did better with a fall of ‘only’ 16%, while Alfa continues its drop down 29%. Only Dacia, VW, Nissan, Toyota, Audi and the Koreans are gaining market share.
In Germany the situation is the same. Fiat brand’s sales fell almost 15% in a whole market that fell only 5%. And again the same reason: Punto’s drop (-67%) which did not compensate the good result got by smalls 500 (+38%) and Panda (+5%), very good numbers taking into account the good results that VW Up! is having over there. The 2 Alfas did very bad as the MiTo dropped 14% and Giulietta 27%. Lancia was the only one with positive results, up 23% not thanks to Ypsilon (-40%) but to the Voyager which was the brand’s best-selling model with 65 units. The Jeep Grand Cherokee was up 68% (256 units compared to 152 last year) and the Wrangler up 19%. Even though Lancia and Jeep had splendid results, they are still marginal brands with really small numbers.
But in the other 2 main European markets, the UK and Spain, Fiat Group had positive results. In Spain, where there was a positive growth (+3,5%) in car sales during August, Fiat brand was up 13% with 824 cars thanks to the Punto (+19%) and the 500 (+8%). Lancia sold 127 cars, 41 more than August/11. Alfa sold 208 MiTo (36 units vs. 55 one year ago) and Giulietta (161 vs. 167 units). In the UK (+0,2%) Fiat brand was up 11% and had the best market share so far this year. Chrysler sold 109 cars, up 40%, and Alfa was down 30%. At the end Fiat is losing market share in France but is not doing bad at all in Germany, the UK and Spain. Lancia and Jeep continue their sales growth but are still far away from big numbers. And Alfa Romeo is doing the opposite it got one year before with Giulietta model, which had a wonderful start but is now suffering because of the lack of Station Wagon body type and more competition.