Fiat 500E gets ready

After Paris and Sao Paulo, the next important auto show will be held in Los Angeles, USA. It is certainly not as important as Detroit motor show, but Los Angeles has some relevance as it is the main city of the largest car market among USA states (California state captures 11% of the US market). California is also important as it is the place where hybrid and new energy-sources cars are really popular. According to California New Car Dealers Association, September YTD sales figures indicate that the hybrid Toyota Prius is the best-selling car over there, with more than 46.000 cars sold so far. The market is clearly dominated by Japanese brands with ‘C-Segment’ sedans, different from what happens in the rest of the country where big trucks and sedans are the kings of the roads. The same source shows that the small Fiat 500 occupies an interesting place, among best-selling models, with more than 6.300 units sold, much more than what it has sold in some European markets such as Spain or the Netherlands. Actually, California counts for 19% of Fiat 500 sales in USA, which is not a small number. It is why, according to some press releases, Fiat is getting prepared to present the 500E in Los Angeles motor show, starting November 30th. According to Autoblog Español, the small electric car will be limited edition, on sale exclusively for US market and will be powered by 100 hp, not bad to be a small and electric car. It follows Marchionne’s statement in which he said the small electric 500 would be ready in early 2013, even though it was not a profitable car, but an image brand car. And that’s really what Fiat needs now in America. After the great success of the regular 500 and Abarth, they must keep working on brand awareness to get more and more clients. The best way is with new presentations or special editions. In Los Angeles it is expected the presentation of the Fiat 500C Abarth and this electric version. They will be in charge of increasing the 500 family while the 500L arrives next year.

Photo by Auto Edizione

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3 responses to “Fiat 500E gets ready

  1. Pingback: 1 million Fiat 500 so far! | Fiat Group's World·

  2. Pingback: 500L, next step for Fiat USA | Fiat Group's World·

  3. Previously auto shows were organized in Paris, Sao Paulo. But this year it is going to be conducted at Los Angles, USA. The auto show marks a good beginning for new cars those are ready for arrival. Among all the cars Toyota Prius was the best selling cars. The auto show is always dominated by Japanese as the Japanese people are more innovative. Another new addition in the auto show was the release of the electric cars that is Autoblog Espanol. This is small electric car which has been rated for 100 hp. This article is quite helpful in knowing many facts about new cars released or which are to be launched soon.
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