Alfa Romeo in USA this year!

The countdown for the return of Alfa Romeo in US market has started. Sergio Marchionne confirmed what all Alfistas have been waiting for: by the end of 2013 the brand will officially start to sell its products in that market. After many delays it seems that the new age for this mythical brand is just right in the corner. The comeback in the States means a new beginning for Alfa Romeo as this market will become its largest one and therefore the base for the development of future products. Fiat wants America to be the first step of making global the brand. For that they have to be sure not only of the quality of the future cars but they must work hard on dealerships, service and marketing campaign. Selling a car in USA is not just having the places where to sell it. It means to create a personal image that will be transmitted to the public and will serve to continue conquering other important markets (China, Russia, Brazil). However at the beginning the brand will move carefully with the introduction of one single model which will be shy in volume but giant in terms of image: the 4C. This terrific light sporty car is expected to be officially presented in Geneva 2013 (to take in less than 2 months) and then it will be introduced in American market by the end of this year. According to people from Mirafiori (in Turin), this sport-coupe is extremely light and really good with its performance, and its look will not change a lot from what we saw in Geneva 2011 (except for the interior). The 4C will arrive in USA to open the market to future mass products such as the next D-Sedan (aka Giulia), the future E-Sedan and the C-SUV. Can’t wait.

Me and the Alfa Romeo 4C Concept back in Geneva’s Motor Show 2011. An amazing car