Finally, after 2 years waiting for it, Alfa Romeo released the first official pictures of the 4C, the first product of its new age. As it happened to Maserati and the new Quattroporte, Alfa Romeo begins its second life with this sporty car. It is a new opportunity for this important brand because this time it will develop its models thinking of global markets, and failing is not an option. That’s why they took so long to launch it. They wanted to make sure the car will work not only in terms of volume, but especially in terms of image, that will help to reposition the brand in Europe and will allow the access to US market. However this car will not add units sold to the company. Alfa Romeo wants to sell around 4.000 units/year, based on the fact that the car uses some components that can’t be produced in large-scale. That’s why it would be priced around 50.000 euro, which is certainly a big amount.
Though there isn’t official information yet about its engine and specifications, it is expected the car to be powered by the same engine the Giulietta QV uses: 1.8 TBi 16V with 235 hp. The good thing is that the 4C’s weight should not exceed 1000 kg, so the weight/horsepower ratio could be one of the best of all cars available in the market. That feature should come along with the latest carbon fiber technologies, so this small and genuine Alfa Romeo could become the car that all alfistas were waiting for. From the point of view of exterior design (interior has not been officially revealed) I have to say that it is a real sporty car. It looks just as Alfa Romeo wanted: a very light, dynamic and sculptural car with the Italian touch everywhere. Its proportions can’t be found in any other car: 4 meters long, 2 meters wide and 1. 18 meters tall! it is extremely short and wide. That’s why the top view isn’t my favorite as I think it is very wide. But it is a matter of taste. Personally what I like the most is the rear with the nice MiTo stop lights (yes, exactly the same) and the way the rear window ends. It looks very sporty, no doubt. In the front I don’t think the same. It is nice and original, but I don’t like the headlights, which I think are very simple and don’t create any new family feeling (as it happens in Audi or BMW). This car is the opportunity to create the family feeling that Italian cars lack. It’s not about producing the same cars in different sizes (like all Audis), but to project the way future Alfas will look. The form of headlights has become a way for distinguish a car. The 4C’s headlights don’t tell anything (in my opinion). Besides its side mirrors don’t look as sporty as the whole car. But those are just tiny details that don’t count for much when looking at this master piece.
The new 4C is an awesome car. Alfa Romeo guys did a great job and I am sure it will work just as Marchionne wants: they will sell all its production as soon as the car is available, and the most important, it will be an impact car that will open the doors for the new Alfa Romeo.