Fiat-Chrysler in Geneva 2013

Non è una Ferrari… è LaFerrari

Fiat-Chrysler has just released its latest products in Geneva Auto Show 2013. In a press conference Alfa Romeo showed the new 4C in gray and red colours, Ferrari presented the LaFerrari super car, and Fiat introduced the 500L Trekking. In terms of impact, the Ferrari takes all attention, but is certainly the 4C the most important product for the group in this event. The LaFerrari becomes the most powerful and expensive Ferrari ever and only 499 units will be produced. The 4C is not far from that number but its presentation means the starting point of the new Alfa Romeo, which will become global, finally. More news and my personal comments of all these presentations next week when I’ll be there.