The Maserati Ghibli is here. Its first 3 official pictures were released as a preview of what Maserati will show in Shanghai 2013, where the brand will continue on its way to introduce more models and reach 50.000 units by 2016. After the new Quattroporte, Maserati gets ready for E-Segment, with its very first ‘small’ sedan called Ghibli just as the great sporty cars the brand sold in the past (from 1967 to 1998). The new Ghibli (which in Italy means the wind that comes from the Sahara) is expected to be Maserati’s star in terms of sales, as the Quattroporte is now a larger and more expensive product. The Ghibli is the car for those looking for a premium, elegant and sporty, personal sedan, as the Quattroporte is the flagship of the brand and more focused on extra luxury transportation. But it is not only the first E-Segment Maserati. This sedan will be also the first Maserati to use a diesel engine priced at 70.000 euros circa. Thus, we’re talking about a more ‘down to earth’ Maserati to conquer more customers looking for a stylish sedan. The car is powered by a V6 petrol engine as well (350 hp and 410 hp). And of course in terms of design, this new Maserati doesn’t disappoint: fantastic shapes, wonderful rear and a front which brings a new face to the family. The interior is sublime, with a great distribution of command buttons looking, and the possibility of a coloured and warmer dashboard (according to the seats). The result: a fantastic way of shorting the Quattroporte giving it its own personality.
But it is not all. The Ghibli means the first step of Fiat Group in E-Segment but not the last one. Even if Chrysler offers the 300 and Charger (both belongs to E-Segment), the whole group lacked of a European premium sedan. The Ghibli opens the door for a future E-Segment Alfa Romeo that will arrive in 2016 to help the brand to sell 300.000 units (or more, according to Louis-Carl Vignon). Alfa’s flagship will use the platform of the Ghibli and will be offered at lower prices to allow the group to enlarge its range of large sedans and be a strong alternative to Germans. That’s how Fiat Group will become the European auto maker with the largest offer in this segment, starting with the Thema (to be changed by 2016), the Alfa Romeo, and closing with the new Maserati Ghibli. These 3 cars are supposed to steal market share to the Mercedes-Benz E-Class, Audi A6 and BMW 5-Series. The Thema will be the entry-level big sedan for those looking for a roomy car with lots of comfort. The Alfa should be positioned as the real sporty alternative in the segment. And the Maserati will become the ultra premium option to compete with the top-ending Germans. Of course this battle is likely to take place in USA and China, while Europe will be more complicated as total market will not be as large as it used to be.