More than 500.000 passenger cars were sold in the Netherlands in 2012. It is the 6th largest car market in Western Europe, but it is also facing tough times, and last year the market was down 10%. VW Group controls 22% of the market, while PSA is far behind with 13% share. Hyundai and Kia impress jumping from 5th place in 2011 to the third one, increasing its registrations by 5%. The main reason of the fall comes from lower segments, A and B, that counted for 48% of total sales. City car sales dropped 15%, and B-Segment sales fell 10%. MPV segment fell 18%. The only segments to increase their sales were ‘C’, up 13%, and ‘D’, up 6%. Netherlands is feeling the consequences of austerity measures inside the European Union, and the high taxes on the prices of cars don’t help the industry to maintain its sales levels (in Jan-Apr 2013 total sales have dropped an incredible 30%!).
Even if the Netherlands is Europe’s second largest city car market in terms of share (after Denmark), Fiat-Chrysler’s position deteriorated dramatically in 2012. Total sales fell to 24.428 passenger cars (-32%) and 2.975 LCV. In terms of market share, the group controls 4,86% of the passenger car market, and 5,26% of LCV market. These numbers are better than the results in Germany, UK, France, and Spain, where the average market share was 3,2%. But this may get over as Fiat-Chrysler was the group with the deepest fall among big car makers. The reason for this? the VW Up! and the Fiat Punto. The arrival of the new VW city car had a big negative impact on the sales of the 500 and Panda, that fell 31% and 18%. Both products counted for 56% of the group’s sales. Besides, the Punto’s poor performance (down 56%) made Fiat brand to lose 1.5 basic points of share (-10.000 units). Alfa Romeo made part of the disaster, down 34%, enough to overshadow the good performance of Lancia, up 16%, but still very small (3,4% of the group’s sales).
As it was written before, A-Segment counts for 56% of the group’s sales. It is also the segment where the group has the best position, as it controls 11,3% of its sales (in its first year in A-Segment, VW group’s share within the segment was 13,4%; PSA controls 21,2%). B-Segment sales counted for 30% with market share of 5,9%. Passenger LCV (Doblo, Fiorino, Qubo) represented only 1,3% of the sales, but they controlled 10,3% of the segment sales. After a moderate fall in 2012, Netherlands’ car market is expected to drop considerably in 2013. In this context, and without any important launch (the 500L makes part of MPV segment, which is not popular over there), Fiat-Chrysler’s sales might fall to 16.000-17.000 units. The Up! and its cousins will continue to catch market share, while the 500 moves slowly, and the Panda hasn’t taken off yet.