The Austrian one was another European passenger car market to feel the industry’s crisis. There were sold 336.000 units in 2012, down 6% on 2011. It was Europe’s 10th largest market (Russia and Turkey included), and following its geographic location and strong German tradition, VW rules like no other: the group controls 36% of the market and is followed by Hyundai with 9,5% share. Austrians love VW products and the 4 major brands of that group are in the top 10. Hyundai and Kia were the only ones to increase their sales jumping from 4th place in 2011 to the second one in 2012. Renault, VW, and BMW had tiny falls, while GM, PSA and Fiat Group lost more market share. One weird thing about this market is the bad position of Toyota, surpassed by Nissan, and even Mazda. 4 segments are equally popular in Austria: B and C segments, MPV, and SUV. However, only the sales registrations of SUV segment and city cars (A-Segment) had a positive growth in 2012.
Fiat-Chrysler lost one position in the ranking by groups and was surpassed by BMW-Mini. Nevertheless, as it happens in medium and small markets, the quota of the group is much better than in major markets. The Punto’s drop along with both, the fall of the Giulietta and MiTo, contributed to an overall negative result. The good performance of the Lancia (thanks to the Voyager), and Jeep, wasn’t enough to offset Fiat and Alfa’s fall. The group’s main sales come from A-Segment (41%), followed by B, C, and MPV. Thanks to the 500 and Panda, Fiat-Chrysler owns 35% of A-Segment. The Jeep Grand Cherokee controls 9,1% of E-SUV segment. Even if Austrians are not enthusiastic about small MPV (they counted for 22% of all MPV sales), the 500L is expected to allow the group to remain stable in 2013. Still, things may get more complicated as Lancia and Alfa Romeo will not offer anything new. The group might sell around 18.000 units this year.