The Bravo is a weird case. It is a beautiful car, full of interesting features, and good engines. It isn’t the most expensive either. But it has 2 main problems: its Fiat logo, and the lack of more bodytypes. Fiat as a brand is not strong in larger segments than ‘B’ one, and the poor results of the Bravo are the best example of that. In 2012 the brand sold around 28.000 units of the Bravo all over the world. That’s nothing for a compact car that’s produced in 2 different plants. Despite its global positioning (the Bravo is sold in Europe, MERCOSUR, Middle East, and China), its Italian and Brazilian registrations counted for 76% of the total. Even there, where Fiat plays as local, the Bravo is a complete flop. In its 5th commercial life year total sales dropped 36% circa, and the worse part is that there isn’t a clear successor when the car’s production will stop in 2013 (at least in Italy).
The best result in terms of share within C-segment comes from Italy, where the Bravo controlled 7% of it. In Brazil, where Fiat started production in 2010, the Bravo owns only 2,6% of the segment. The third largest market for the Bravo is Poland, ahead of the disaster in Germany and France. Registrations fell in 18 out of 19 countries analyzed, while it had a very slow start in Argentina where the Bravo, imported from Italy, was introduced. This will be the final commercial year for the Italian Bravo at its Cassino plant, and it is expected the introduction of a car using the Fiat Viaggio’s base adapted for European market. There is no official information about and not even about the possible dates but it is my belief that this car won’t see the light in 2013. Anyway the real successor of the Bravo will come in some years (2015?) when Fiat will present a compact crossover to compete with the Qashqai.
Source: Best Selling Cars Blog, Data House, Fiat Group’s World Data Basis