The Delta is another example of how a good car can be a complete flop. It has everything to be a success: modern and fancy exterior, fine interiors, roominess, and excellent engines. Its problem: high prices. Its sin: to be a Lancia. In 2012 the brand sold 14.000 units of this compact car, which is nothing at all. Is half of the already low numbers of the Fiat Bravo. This number includes the registrations of the model using Chrysler logo (in Japan and the UK), and of course Italy counts for a big part of them. 73% of the Delta’s sales took place in its home country! Then comes France, the UK, and Germany, but all of them are really far away from Italian numbers. It is a car that only worked in Italy during its first years, but last year’s results confirm that the end is soon. The production will stop this year, and the possible successor won’t arrive till 2014, when a possible Chrysler 100, developed by Lancia and Chrysler, will be presented and exported to Europe as a Lancia. But then, Fiat must think of a repositioning of this model along with the brand. If they keep doing the same they will obtain the same: low sales and non profits.
Source: Automotive Austria, Best Selling Cars Blog, SDA Czech Republic, Bilimp Denmark, KBA Germany, SEAA Greece, Data House Hungary, Beep Beep Ireland, UNRAE, ANFIA, Rai Netherlands, Carmarket Poland, ADS Slovenia, ANIACAM Spain, BIL Sweden, Auto Suisse, Fiat Group’s World Data Base
Many thanks to Robert Gabor and Silvio Donato