Big things will come for Jeep in Europe. After the introduction of the updated Grand Cherokee, which had a good start in June in most of the European markets where it is available, Jeep is working on the introduction of the new Cherokee. This new revolutionary SUV will be officially presented in Geneva 2014 to be launched immediately in Europe and Russia. But as we can see in the picture sent by my friend Manuel Gallina, Fiat is already working on adapting the American-built model to European requirements so it can have better chances to play an important role in the difficult European D-SUV segment. The new Cherokee is expected to be powered by petrol Jeep engines and diesel Fiat engines (1.9 190 hp?) while its price might start at 35.000 euro. If it works and Europeans like it, the Cherokee will help Jeep to gain more market share as the Grand Cherokee is a bit expensive to bring more clients, and the Compass is a bit old to do so. If the brand manages to position it just one step under the premium options (BMW X3, Audi Q5) it may become a serious option to be considered by many clients. Its design, which won’t change from the American version, is going to be its most important feature. Jeep must work as Nissan did with its weird Juke, and avoid failures like the Multipla.
The Cherokee will arrive just months before the presentation of the new B-SUV made in Italy. As I personally informed in a previous post, the new small Jeep will be a mini Wrangler that will share platform and components with the Fiat 500X. These models will be Fiat-Chrysler’s main launch in Europe next year.