The Punto is another global key product for Fiat-Chrysler. Unfortunately, this important nameplate, that will soon turn 20 years, is facing its most difficult times and there isn’t a clear future. In 2012 there were around 215.000 Puntos sold worldwide, and a year earlier Fiat sold around 290.000 units. In fact, the Punto faced the worst fall among big nameplates of the group. Marchionne’s decision to delay the arrival of the fourth generation has forced many clients to move to other brands that offer fresh products. Current Punto (aka Grande Punto) was launched in 2005 and brought big numbers to Fiat during its first 3 years of life. But now this car (after many tiny facelifts) is 8 years old, and almost all of its competitors are younger (except for the current Opel Corsa, which uses the same platform of the Fiat). The first Punto was on sale from 1993 till 1999 (6 years). The second one was available from 1999 until 2005, but the current one seems to that will be available till 2015/2016 (10 years!). Sales in 5 out 29 markets analyzed had a positive growth.
Italy continues to be the land of the Punto, counting for 39% of total sales. Of course, the big fall in these market (down almost 40.000 units) is the main cause of the disaster. Nevertheless, this car continues to be the best-selling B-Segment car in Italy. Brazil comes at second place, with exactly half the number sold in Italy, but with a healthy 16% positive growth, thanks to the restyling. The top-5 market remain the same: Italy, Brazil, Germany, France and India. Big loses in the Netherlands, Argentina and Poland, and of course in Spain, Portugal and Greece. The Punto own 20% of Italian B-Segment, and is followed by the good segment share in Hungary, where it controls 8%. Poland is also an important market for this car. There is no data coming from Serbia, where the Punto was the best-selling car, as it was built locally. Anyway, last year’s results show that at its 20th birthday, the Punto is slowly dying and there isn’t a clear future for this important nameplate.
Source: Fiat Group’s World data basis, Best-Selling cars blog, Autoblog Argentina, Automotive Austria, Fenabrave, Fiat Chile, Revista Motor, SDA, Bilimp, Fiat Dominican Republic, MNT, Trafi Finland, KFZ Germany, SEAA Greece, Data House Hungary, Carsitaly.net, Beepbeep Ireland, Focus2move.com, UNRAE, Jaia Japan, LPAA Latvia, MIA New Zealand, Carmarket Poland, Motores Magazine Portugal, ADS Slovenia, Carmag South Africa, ANIACAM Spain, Bilsweden.