Jeep Wrangler 2012 Full Year Analysis

Jeep sold a record of 194.142 Wranglers last year. If Fiat Panda and Dodge Grand Caravan’s estimations are right, this Jeep was Fiat-Chrysler’s 9th best-selling nameplate in 2012. That’s an excellent result considering its age and price. The always popular Wrangler shone in its home market, with a record of 141.669 units, followed by another record in Canada, with almost 19.000 units sold. These 2 markets counted for 83% of its global sales, and doesn’t include the results coming from Puerto Rico, an unincorporated territory of the USA, that became the Wrangler’s third largest market. It is a very popular car, but strongly dependent on NAFTA region, even if its sales had an important positive growth in overseas markets. In France, its largest European market, sales jumped 47%, while in Germany sales advanced a massive 62%. Nevertheless, the car is still very unpopular due in part to its price and the idea that many drivers around the world have about a SUV. It is true that the Wrangler’s awareness is quite high in many countries, and it is immediately known for its history (remember the Willys), and particular design. Actually it is Jeep’s most popular model. But at the same time, the low presence of Jeep in Europe and Asia has been an obstacle for better numbers over there. It is also true that its high price is another problem for getting higher volumes. That’s why Fiat is working on a smaller Wrangler (the new Jeep B-SUV) to make use of its popularity but increase the units sold.

The Wrangler was Jeep’s second best-selling model, behind the Grand Cherokee. Source: see at the bottom of this post.

It is a global nameplate but highly concentrated in USA and Canada. Estimated sales for Mexico. Source: see at the bottom of this post.

Estimated information for Italy, Mexico, and some countries in the Middle East. Notice the big share the Wrangler has in Puerto Rican D-SUV segment. It was the 6th best-selling car in that country. Source: see at the bottom of this post.

It is a very important model for the mid-size SUV range of the group.

Click here to see Jeep brand 2012 Full Year Sales Analysis

Click here to see Jeep Grand Cherokee 2012 Full Year Sales Analysis

Source: Fiat Group’s World data basis, Best-Selling cars blog, Autoblog Argentina,Automotive Austria, Fenabrave, Fiat Chile, Revista Motor, SDA, Bilimp, Fiat Dominican Republic, MNT, Trafi Finland, KFZ Germany, SEAA Greece, Data House Hungary,Carsitaly.net, Beepbeep Ireland, Focus2move.com, UNRAE, Jaia Japan, LPAA Latvia,MIA New Zealand, Carmarket Poland, Motores Magazine Portugal, ADS Slovenia,Carmag South Africa, ANIACAM Spain, Bilsweden, Autoblog.com, Good Car Bad Car