Denmark 2012 Results Highlights

Denmark 2012Denmark is a difficult market. It is severely controlled by high taxes so cars are quite expensive. This is one of the reasons of the boom of city-cars in this Scandinavian country. In 2012, 1 out of 3 new cars sold in Denmark was a city-car, making of it the largest market for this kind of cars in terms of share. The whole market remained stable with more than 170.000 units sold, in line with 2011 figures. But its composition had a big change. Last year, many people moved from MPV, C and D Segments to A and B Segments. The boom of small cars offset the big sales fall in those segments. Danish are now looking for cheaper cars: A-Segment registrations jumped 56% from 36.000 units in 2011 to 56.000 one year later. In the land of city-cars anyone would think that Fiat-Chrysler has a relevant position. However, the Fiat 500 and Panda don’t occupy important places in the ranking and VW Group, with its new Up!/Citigo/Mii, dominates the market by far. These 3 boring city-cars counted for 42% of the group’s sales, while the 500 and Panda counted for 64% of Fiat-Chrysler sales. Nevertheless, the great start of VW minis didn’t have a direct impact on Fiat minis sales, but in PSA-Toyota trio. GM and Ford had the biggest falls among big car makers.

Hyundai, Toyota and VW Group were the best performers in the Danish car market. Fiat-Chrysler gained one position over Suzuki, mainly because of the new Panda. Users moved from MPV, D and C segments to smaller ones. Source: see at the bottom of this post.

Hyundai, Toyota and VW Group were the best performers in the Danish car market. Fiat-Chrysler gained one position over Suzuki, mainly because of the new Panda. Users moved from MPV, D and C segments to smaller ones. Source: see at the bottom of this post.

Fiat-Chrysler sold more than 7.800 cars, up 5%. This positive growth was possible to Fiat brand and 2 models, the new Panda, and the old Punto. The 500 is still the group’s best-selling car, but its sales remained stable. The other nameplates had all negative growth. Alfa Romeo had a terrible year, down a massive 52%. Jeep is unpopular at all, no matter the tiny positive growth there was in SUV-segment. But the group’s best position within each segment is in LCV one, where it controlled 15% of total.

The group gained market share in both, passenger and LCV markets. Fiat brand counted for 94% of the group's sales! Alfa Romeo had a bad year. No Lancias. Source: see at the bottom of this post.

The group gained market share in both, passenger and LCV markets. Fiat brand counted for 94% of the group’s sales! Alfa Romeo had a bad year. No Lancias. Source: see at the bottom of this post.

 

Good penetration of the Ducato and Ferrari 458 in their segments. The 500 and Panda are down in the city-cars ranking. Source: see at the bottom of this post.

Good penetration of the Ducato and Ferrari 458 in their segments. The 500 and Panda are down in the city-cars ranking. Source: see at the bottom of this post.

Click here to see 2012 sales results for other countries

Source: Fiat Group’s World data basis, De Danske Bilimportorer

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4 responses to “Denmark 2012 Results Highlights

  1. What is the story with the lack of Lancia and Chrysler?
    Everyone writes the UK & Ireland have Chrysler the rest of Europe Lancia, but it seems not Denmark.
    Did Lancia pull out of the country? Or when Chrysler left mainland Europe did Fiat decide not to import Lancia?
    Do you have an explanation?

    • I have no idea why Lancia isn’t available in Denmark. I guess it is all about the same story: bad reputation and low awareness

  2. It’s amazing, not a single Lancia in the mix for Denmark after Chrysler was pulled from the market. I would have expected the Ypsilon to at least make one or two sales, being a capable A-B class competitor…

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