LCV Market Europe 2012: the Medium segment

Iveco Eurocargo

The Medium Commercial Vehicles segment is the one composed by those LCV with weight between 6,01 and 15,99 tons. It is the less popular one, with only 5,6% market share in 2012. In Europe-17, there were 50.407 units sold, down 7,3%. However, it is where Iveco has its best market share, thanks to the Eurocargo truck. As it happens to the Light Commercial Vehicles segment, the Medium one is also divided into groups: those trucks weighing 6,01 – 10 tons, and those with a weight between 10,01 – 15,99 tons. Iveco owns 23% of the segment, and is close to the leader, Mercedes-Benz, which has a 30,4% market share. Regarding he composition by countries, only UK figures were positive, up a healthy 16%. Germany continues to be the largest market, with more than 24.000 units sold, followed by UK with 9.500 units, and France with 5.600 units. Greek sales shrunk in 2012: -64%. But Portugal, Spain, Finland and Italy had very bad results as well.

It was the smallest segment last year. Source: ACEA, OICA, UNRAE

UK was the only market to have positive growth in 2012. Germany counts for almost half of European Medium LCV sales. Source: ACEA, OICA, UNRAE

Iveco leads in Belgium, Denmark, Switzerland, Greece, Italy and Spain. It occupies place #2 in France, UK, Norway, Austria and Portugal, and was the second best-selling brand in Europe-17 during 2012. Iveco sales in this segment fell -10,2% against 7,3% for the whole segment, and -6,3% for Mercedes-Benz. It means the Italian brand lost market share, from 23,6% in 2011 to 22,8% in 2012. In the category of 6,01 – 10 tons, it had a 27,6% market share, and 16,3% share in the 10,01 – 15,99 tons category. In terms of market share, the brand shines in Italy (61% of Medium LV segment), Spain, Switzerland and Belgium. It gained a lot of basic points in Portugal (where it was able to increase its sales, despite the big fall of that market), Greece and Italy. Even if there is no official data, the Mercedes-Benz Atego should be the best-seller of this segment. The MAN TGL is another important player, along with the Iveco Eurocargo.

Unlike overall markets, Iveco’s sales grew in more than 1 country, with excellent results in Portugal, Netherlands and Spain. Very high market share in Medium LCV segment in many markets. Source: ACEA, OICA, UNRAE

Iveco Eurocargo (left) vs. Mercedes-Benz Atego (right top) and MAN TGL (right bottom). They all make part of the Medium LCV segment.