FCA Spain 2014: Sales results insights

Fiat 500L EspanaAfter some years of red numbers, the Spanish car market is back with sales up a massive 18%, but it is still far from pre-crisis figures (1,4 million units). VW group leads with almost 24% share but its sales grew less than overall market. Spanish prefer sub-compact and compact cars, but as it happened in the rest of Europe, SUV sales posted the highest grow, followed by the city-cars (which favoured Fiat). Premium cars lost share due mainly to BMW. In this positive context, FCA was able to more than double the market’s growth becoming the best performer of the top 10. Its market share jumped from 3,7% to 4,3%, outperforming the share of the other 3 European major markets: UK, France and Germany. The growth was possible thanks to Fiat brand and Jeep, but even Alfa Romeo and Lancia registered positive changes. In fact the 500 and Panda counted for 45% of the group sales in Spain, and they were followed by the big success of the 500L, which was the country’s best-selling small MPV. Jeep didn’t perform as in other countries, but the Cherokee had the highest grow in its segment and the Renegade should impact 2015 sales.

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

 

 

Spanish Car Market by Segments

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

Source: ANIACAM

 

Click here to see 2012 Spain FCA Sales results

 

Follow me on Twitter

CarIndustryAnalysis

CarIndustryAnalysis

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s