Before I write about the Giulia I want to share you the quick sentiment I got from analyzing more than 1400 comments in 3 different Facebook pages: Alfa Romeo official page, Quattroruote and AlVolante. The first conclusion is that it is certainly a hot topic in the web with many conversations in every single automotive webpage. The sample includes 3 popular Italian sites where users use to leave their impressions on any new car that is presented. These are the main findings:
- Hot topic: the hashtag #AlfaRomeoGiulia became one of the top 10 most popular in Italy during the presentation day. This means that people were talking a lot about this reveal and it generated many conversations in the social networks (Facebook and Twitter) and in the car sites (Quattroruote, AlVolante, Omniauto in Italy, but also in France, the UK, Germany, Spain and the USA. No matter what the sentiment was, to generate such amount of discussions is a good sign (specially for the US, where the brand awareness is still low).
Most of the people like the new car. They like it because it looks nice (design, shapes, dimensions, details), and many think it is a real Alfa Romeo with a design that is often described as fantastic, emotional and gorgeous. Based on its shapes and color, it is even sexy for some people. People like the headlights, the side view and the stop lights, whereas the rims got more negative than positive comments.
- Some others wrote good things about the brand (even if the very few comments about the logo were mostly negative). Some others took a positive position regarding the specifications which included the impressive engine and the fantastic performance. Many of them were shocked with these features. Only a small part of the positive comments were related to a comparison with its rivals: some people considered that the Alfa Giulia is better than any other competitor.
In the other hand the negative comments include those complaining about its look which was considered to close to the Audi A4/A5, BMW 3/4 Series, Mercedes C-Class, Skoda Superb, Tesla Model S, Jaguar XE or even the Infiniti Q50, Seat Toledo. Many comments indicated some angry or frustration about the fact that the long wait didn’t deserve “an ugly copy of the Audi”. There was also room for bad comments regarding the design (without any comparison): “ugly”, “boring”, or “nothing new”.
Ford and Mercedes were part of the discussion too…
Coming soon: my own impressions