FCA Mexico 2014: Sales results insights

Mexican new car sales are back to the positive trend, with sales reaching 1,135 million units, up 7%. The growth drivers were the sub-compact cars (the most popular segment), and SUVs (mostly because of the mid-size SUVs). Thanks to the popular Nissans, the alliance Renault-Nissan controls the largest part of the market with 28%. GM comes next, along with VW, Ford and FCA. As it happens in Brazil, most of the best-selling car groups have factories in the country. FCA group posted a negative growth due to Dodge brand, which was negatively affected by the decision of Hyundai of stopping the partnership and distribute its products directly. Actually the Hyundai i10, rebadged as Dodge i10 was the group’s 4th best-selling nameplate. Ram trucks and Jeep SUVs registrations soared and counted for more than half of the group total sales. Mexico was another market to positively receive the new Jeep Cherokee.