FCA can manage the consumers in Europe through limited editions, and good marketing; they simply can’t replicate that formula in USARead More Fiat 500 fails in USA: the product, stupid
The EV plans announced by many auto makers include lots of products and promising mobility solutions. Fiat and VW plans feature models that are not aligned with the consumer needs.Read More Fiat & Volkswagen EV plans don’t meet consumer needs
In contrast to many of the models in its lineup, FCA has been successful in positioning the Fiat 500, selling a lot despite its higher price, and earning money. Will they also succeed with the electric version?Read More Fiat to sell 80,000 units of the Fiat 500 BEV. Is it possible?
The WLTP storm is becoming a hurricane. The new emissions test is proving quite challenging as many car makers are still dealing with the homologations. It was the main reason of the big drops of registrations in Europe during September, with many countries posting double-digit drops. With the WLTP, the European legislation is becoming more […]Read More No more Fiat Panda/500 diesel?
The 2018 edition of the Paris motor show will be the occasion for some carmakers to show their latest products for Europe, and the event where many others decided to skip. FCA brands will not take part of the show because according to the company, the potential sales and publicity did not justify the outlay […]Read More An example to follow
Once again the Fiat 500 impresses with its good sales results. Despite its age (in 2014 it turned 7 years without any important update), the small city-car continues to enlarge its success worldwide and keeping its place as the most global Fiat branded product on earth. Last year FCA was able to sell around 249.000 […]Read More Fiat 500: 2014 Full Year Sales Performance
After the Fiat 500L launch in 2012, the brand has focused on 3 main products: the Panda, the 500 and the 500L. In 2014 they accounted for 56% of the group’s sales, and 74% of the brand’s registrations in Europe. The top seller is the 500, which is also the most international Fiat in Europe. […]Read More A refreshed Panda and 500L. What Fiat should do next.
It’s just a fantastic marketing initiative and of course the cute 500 is involved. Following the social networks trend of the ASL Ice Bucket challenge, Fiat decided to do it using a 500 that communicates its intention using its headlights. That’s how the small Fiat tells us that it wants to “rise the awareness about ALS and […]Read More The Fiat 500 takes on ASL Ice Bucket and challenges VW
The incredible good situation of premium brands in current European mess could be a good business example of how to deal with crisis. Audi, BMW and Mercedes haven’t just resist the bad times but they’ve been able to gain market share thanks to their excellent product strategy. They rule in the upper segments and they […]Read More A premium German against the Fiat 500?
After a break of 3 weeks, I’m back again. This time I want to share with you an amazing work made by my Italian friend, Daniele Capozucca following his studies of Economics and Management in Bocconi University in Milan. He is a close fan of the group so he decided to do his thesis about […]Read More The Fiat 500 and the communication behind it. By Daniele Capozucca