The two sides of Fiat brand

One of the effects of globalization on the car industry is that most of the vehicles are now conceived and developed for all regions. The global car is a reality for many brands that want to save costs and increase their presence everywhere. Each market has its differences on regulation, taxation and consumer taste, but […]

Mobi: the anti-crisis Fiat for Brazil

Another big launch from Fiat. The new Mobi city-car is perhaps the brand’s most important global introduction of 2016 as it is expected to reach big production numbers and hit key markets. The Fiat Mobi was conceived, developed and manufactured in Brazil aiming to stop the big sales drop posted by the company during the […]

Fiat Toro: the right product

There are many reasons to believe that the Toro is going to be a hit.

The good Europe & the bad South America

One important fact came to light during the latest FCA’s quarter presentation held by Sergio Marchionne. It’s nothing new but the confirmation of a trend observed since late 2014 that is the base for the immediate future of the group. The scenario in which Fiat Europe burnt money while Fiat Brazil generated cash is now part […]

The Jeep Renegade arrives in Brazil

FCA gets ready for the production start of the Jeep Renegade in Brazil. This important market is the second stop of the small Jeep after its first launch in Europe in September 2014. Even if the Renegade had a quick appearance at last year’s Sao Paulo motor show, it wasn’t until last week when the […]

FCA Brazil 2014: Sales Results Insights

After some years of government incentives and economic growth, Brazilian car sales are back to negative change, down 7% to 3,3 million units. Due to some economical instability and higher prices, Brazilian car demand slowed down with almost all car makers narrowing their revenues. Once again, for the 13th year in a row, FCA was […]

FCA Brazil 2013: sales results insights

Brazil faces tough times, and Fiat and most of the carmakers operating there know it. Last year total sales dropped almost 2% due to macroeconomic problems, uncertainty about the future and more taxes. FCA continues to lead. However competition gets tough. Here are the main insights for 2013. Brazil is still the world’s fourth largest car market despite […]

Alert: emerging car markets boom to slow down

Global car industry is facing new times. After the big crisis in USA and Europe (which is still under recovering process), and the stagnation in Japan, the world probably heads to a new complicated scenario. The developing economies that allowed many car makers to offset the crisis in the first world are now part of an […]

São Paulo Motor Show 2014: Jeep Renegade and new Fiat Uno

The most important motor show in Latin America is getting ready to host two important launches. The São Paulo Motor Show will take place from October 16th till the 26th in Brazil’s largest city and is where Fiat, who plays as the country’s largest car maker, will present the all-new Jeep Renegade and an updated […]

Brazil: Fiat updates the Strada

Some weeks ago Fiat Brazil presented a refresh version of the Strada, the country’s best-selling pickup. It was the only member of the Palio-derived family not to receive an update since the presentation of the new Palio and Siena in 2011 and 2012. The ‘new’ Strada is now more functional thanks to a third side […]