The two sides of Fiat brand

One of the effects of globalization on the car industry is that most of the vehicles are now conceived and developed for all regions. The global car is a reality for many brands that want to save costs and increase their presence everywhere. Each market has its differences on regulation, taxation and consumer taste, but […]

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FCA Brazil 2013: sales results insights

Brazil faces tough times, and Fiat and most of the carmakers operating there know it. Last year total sales dropped almost 2% due to macroeconomic problems, uncertainty about the future and more taxes. FCA continues to lead. However competition gets tough. Here are the main insights for 2013. Brazil is still the world’s fourth largest car market despite […]

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Brazil: Fiat updates the Strada

Some weeks ago Fiat Brazil presented a refresh version of the Strada, the country’s best-selling pickup. It was the only member of the Palio-derived family not to receive an update since the presentation of the new Palio and Siena in 2011 and 2012. The ‘new’ Strada is now more functional thanks to a third side […]

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