Fiat 500 fails in USA: the product, stupid

FCA can manage the consumers in Europe through limited editions, and good marketing; they simply can’t replicate that formula in USA

The Centoventi might not be enough to offset the negative effect of Jeep on Fiat

The Fiat Centoventi is a big surprise. The brand had not presented a concept car in Geneva motor show since 2011 when it revealed the Fiat 500 Coupe Zagato Concept. Unlike other projects, they managed to keep the secret until the very last moment, when pictures of the covered car started to circulate right before […]

The two sides of Fiat brand

One of the effects of globalization on the car industry is that most of the vehicles are now conceived and developed for all regions. The global car is a reality for many brands that want to save costs and increase their presence everywhere. Each market has its differences on regulation, taxation and consumer taste, but […]

The real competitors of Fiat, Alfa Romeo & Jeep

Once again, I had the chance to attend the press day at Paris motor show to see the latest products and trends. This year the event featured a more modest scenario as many brands decided to skip the show. However, there were big news coming from the French stands but especially from the German premiums. […]

An example to follow

The 2018 edition of the Paris motor show will be the occasion for some carmakers to show their latest products for Europe, and the event where many others decided to skip. FCA brands will not take part of the show because according to the company, the potential sales and publicity did not justify the outlay […]

Jeep to outsell Fiat for the first time

The latest results from USA and Italy indicate that there is a big change within FCA brands. Following my own forecast for this year, Jeep is set to become the group’s largest brand by sales volume by the end of this year. It would be the first time that the Fiat brand doesn’t lead the […]

The Fiat Punto is dead, long live the Punto

It is time for the Punto to pass away. After the end of production of the Fiat Palio in South America, the company has officially stopped the production of another glorious nameplate. The Fiat Punto has been in the market for 25 years and after 4 years of agony, the brand decided to kill the […]

Speculating about the potential buyers of FCA brands

So many things have been said about a deal between FCA and a potential buyer. The rumors grab more attention than the company’s financial results, but there’s very few evidence of a real agreement. Sergio Marchionne has constantly said FCA can make by its own, but at the same time he doesn’t hide his desire […]

What’s the future for Fiat brand?

Everybody is wondering about the future of Fiat brand after Marchionne’s statements during Geneva motor show. This is called the “big issue” among FCA’s top managers as is not clear what it is supposed to be done regarding the Italian brand. While there has been a lot of speculation about a possible acquisition by the […]

Fiat brand grows by 1,1% in 2017. It needs new cars.

Fiat may not be attractive and not even profitable, but it is the biggest brand in terms of sales volume. My own figures indicate that 1,52 million units were sold/delivered/registered last year. That’s 1,1% higher than the total seen in 2016. One in three cars sold by FCA globally is a Fiat. Therefore it is […]