Fiat 500 fails in USA: the product, stupid

FCA can manage the consumers in Europe through limited editions, and good marketing; they simply can’t replicate that formula in USA

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The two sides of Fiat brand

One of the effects of globalization on the car industry is that most of the vehicles are now conceived and developed for all regions. The global car is a reality for many brands that want to save costs and increase their presence everywhere. Each market has its differences on regulation, taxation and consumer taste, but […]

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An example to follow

The 2018 edition of the Paris motor show will be the occasion for some carmakers to show their latest products for Europe, and the event where many others decided to skip. FCA brands will not take part of the show because according to the company, the potential sales and publicity did not justify the outlay […]

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What’s the future for Fiat brand?

Everybody is wondering about the future of Fiat brand after Marchionne’s statements during Geneva motor show. This is called the “big issue” among FCA’s top managers as is not clear what it is supposed to be done regarding the Italian brand. While there has been a lot of speculation about a possible acquisition by the […]

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