The two sides of Fiat brand
One of the effects of globalization on the car industry is that most of the vehicles are now conceived and developed for all regions. The global car is a reality […]
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Category Archives: Fiat
The real competitors of Fiat, Alfa Romeo & Jeep
Once again, I had the chance to attend the press day at Paris motor show to see the latest products and trends. This year the event featured a more modest […]
An example to follow
The 2018 edition of the Paris motor show will be the occasion for some carmakers to show their latest products for Europe, and the event where many others decided to […]
Jeep to outsell Fiat for the first time
The latest results from USA and Italy indicate that there is a big change within FCA brands. Following my own forecast for this year, Jeep is set to become the […]
The Fiat Punto is dead, long live the Punto
It is time for the Punto to pass away. After the end of production of the Fiat Palio in South America, the company has officially stopped the production of another […]
Speculating about the potential buyers of FCA brands
So many things have been said about a deal between FCA and a potential buyer. The rumors grab more attention than the company’s financial results, but there’s very few evidence […]
What’s the future for Fiat brand?
Everybody is wondering about the future of Fiat brand after Marchionne’s statements during Geneva motor show. This is called the “big issue” among FCA’s top managers as is not clear […]
Fiat brand grows by 1,1% in 2017. It needs new cars.
Fiat may not be attractive and not even profitable, but it is the biggest brand in terms of sales volume. My own figures indicate that 1,52 million units were sold/delivered/registered […]
My own forecast: FCA will sell more than 5m cars in 2018. Happy new year!
FCA was supposed to sell 7 million cars in 2018 based on the latest plan revealed in May 2014. As expected, the company will not meet that target, which was […]
Fiat brand is the main obstacle for an eventual sale of FCA
The continuous rumors of an eventual sale of FCA group to another car maker are missing one important thing. It is clear that before stepping down, Marchionne wants to leave […]
