Fiat gets ready to remove the Fullback from its line up. With almost 22,000 units sold since April 2016, the midsize pickup joins the long flops list of FCA. Unlike the successful Fiat Strada and Toro, the Fullback never found a place in the market. There are several reasons for this sad end. A bad […]Read More With only 22,000 units sold in 3 years, Fiat discontinues the Fullback
The recent Ford’s announcement on axing its sedan lineup in North America is making the industry think about the future of these cars. When demand turns against the product plans, the companies are forced to take tough decisions. Sedans used to rule not only in North America but also in China. But the industry is […]Read More The cars that will fade away
Contrary to what happened during the last 5 years, when Fiat brand barely presented one all-new car per year, in 2015 the company has revealed 3 all-new nameplates. The Tipo sedan, the 124 Spider and the Fullback pickup are expected to enlarge the Fiat EMEA’s current range shortly. Three totally different cars that arrive at […]Read More Tipo, 124 Spider & Fullback: drivers of change?