2018 results: Jeep keeps ahead but doesn’t meet the targets

Thanks to the boost of new launches and the better economic conditions in some key markets, Jeep posted a new sales record in 2018. After the bad results in 2017 when the brand’s volume did not grow following a “lousy job” in Europe and the lack of new products in North America, they are back […]

Jeep’s growth slows down as current range is not enough

Jeep is the only truly global brand of FCA with presence in all of the regions where the group operates. Unlike Fiat brand which is only popular in Brazil and Europe, the American SUV brand has been gaining market share during the last years thanks to the localization of production in key markets. In 2009, […]

Jeep Grand Cherokee 2012 Full Year Analysis

The Grand Cherokee is another global key product for Fiat-Chrysler. It allowed Jeep to achieve a new record and therefore was Fiat-Chrysler third best-selling nameplate. Contrary to the Ram Pickup and Fiat Uno, the group’s best-selling models, the Grand Cherokee has more presence in global markets and has done a good job since its introduction […]

The always popular Jeep Grand Cherokee

After the analysis of Alfa Romeo MiTo and Dodge Journey, it is time for a SUV. The Jeep Grand Cherokee has been always the best-selling SUV of Chrysler and a referent in the large and luxury SUV segment (E/F-SUV). It has been on the market since 1993 when the first generation was introduced and soon […]