2018 results: Jeep keeps ahead but doesn’t meet the targets

Thanks to the boost of new launches and the better economic conditions in some key markets, Jeep posted a new sales record in 2018. After the bad results in 2017 when the brand’s volume did not grow following a “lousy job” in Europe and the lack of new products in North America, they are back […]

The real competitors of Fiat, Alfa Romeo & Jeep

Once again, I had the chance to attend the press day at Paris motor show to see the latest products and trends. This year the event featured a more modest scenario as many brands decided to skip the show. However, there were big news coming from the French stands but especially from the German premiums. […]

An example to follow

The 2018 edition of the Paris motor show will be the occasion for some carmakers to show their latest products for Europe, and the event where many others decided to skip. FCA brands will not take part of the show because according to the company, the potential sales and publicity did not justify the outlay […]

3 reasons why Jeep struggles in China

Mike Manley’s priority is to solve the problems in China. More than the debt target, the reposition of Fiat or the revival of Alfa Romeo plan, his main task is to address the sales issue of Jeep in the world’s largest market. It was the main cause of the tumble of the stock price in […]

Jeep to outsell Fiat for the first time

The latest results from USA and Italy indicate that there is a big change within FCA brands. Following my own forecast for this year, Jeep is set to become the group’s largest brand by sales volume by the end of this year. It would be the first time that the Fiat brand doesn’t lead the […]

Will Jeep be able to double its sales by 2022?

Jeep has been the key brand of the financial success of FCA during the last 9 years. Many things have happened since 2009, when the brand was acquired by Fiat Group and made part of a big global player. As a SUV brand it has already the appealing to gain consumers all over the world. […]

Jeep bets on all-new Commander to add volume in China

When Sergio Marchionne said that Jeep posted “XXX” results in Europe in 2017, analysts started to look for the reasons of this timid growth. Jeep competes in the hottest selling segment but it didn’t make use of the booming demand as its range wasn’t competitive enough. Jeep aims to sell 1,9 million units by the […]

Speculating about the potential buyers of FCA brands

So many things have been said about a deal between FCA and a potential buyer. The rumors grab more attention than the company’s financial results, but there’s very few evidence of a real agreement. Sergio Marchionne has constantly said FCA can make by its own, but at the same time he doesn’t hide his desire […]

Jeep’s growth slows down as current range is not enough

Jeep is the only truly global brand of FCA with presence in all of the regions where the group operates. Unlike Fiat brand which is only popular in Brazil and Europe, the American SUV brand has been gaining market share during the last years thanks to the localization of production in key markets. In 2009, […]

My own forecast: FCA will sell more than 5m cars in 2018. Happy new year!

FCA was supposed to sell 7 million cars in 2018 based on the latest plan revealed in May 2014. As expected, the company will not meet that target, which was revised in 2016. By that time it was clear that Marchionne was being too optimistic or had a merger in mind. Today the company is […]