During the H1 2019 Lancia has registered 34,700 units. On the other hand, the volume of its sister brand Alfa Romeo totaled 29,200 units.Read More Absurd: Lancia sells more cars than Alfa Romeo
FCA was supposed to sell 7 million cars in 2018 based on the latest plan revealed in May 2014. As expected, the company will not meet that target, which was revised in 2016. By that time it was clear that Marchionne was being too optimistic or had a merger in mind. Today the company is […]Read More My own forecast: FCA will sell more than 5m cars in 2018. Happy new year!
It was Sergio Marchionne who announced the future plans for all of the brands in late January. Fiat brand will be concentrated in two families, Alfa Romeo will become the entry premium brand of the group, Maserati will continue to grow in the top premium segment; Jeep will become more global, while Chrysler and Dodge […]Read More The ‘future’ of Lancia according to Marchionne
In the last weeks there was a rumor regarding a possible breakdown between Lancia and Chrysler brand. The information was based on the fact that there are no new coming products for Lancia in the next 2 years. The source includes the low sales volume that generate the Lancia Thema, Voyager and Flavia, as a […]Read More Lancia and Chrysler: a marriage for long
Lancia got mad. The poor results of the Thema, Voyager and Flavia lead the brand to increase the rebates and offer them at incredible prices. According to the brand’s new official website, the promotion applies only for Italian territory, and goes until June 30th. Prices start at 24.900 euros for the Flavia, 29.900 euros for […]Read More American Lancias: the final blow
After months waiting for it, Chrysler will finally present the new 200 sedan in January 2014 at the Detroit motor show. The car was supposedly released in a private event with specialized press, and is expected to help Chrysler to gain more market share in the passenger car segments. A big part of the success […]Read More New Chrysler 200: conceived for 2 continents
If Alfa Romeo had a terrible 2012, Lancia is not far from that result, and means also a problem for Fiat Group. Last year this mythical brand was able to sell around 94.000 units all over the world, down 8% circa. This number includes UK, Ireland and Japan registrations for original Lancia models (Ypsilon and […]Read More Lancia Sales 2012 Full Year Analysis
As fast as Fiat released its results for 2012 and plans for coming years, a rumor became that big that anyone could tell that Marchionne himself confirmed it during the conference call. Specialized press and a lot of Italians were saying that Lancia was finally dead. What really happened in that presentation regarding Lancia must […]Read More Lancia is not dead
As European car industry faces its worst time ever, and Fiat is part of it, more than reading bad news I think we should all think of possible solutions no matter the impact they can have. Of course these are just ideas that come to my mind every time I read statements such as Marchionne’s […]Read More More possible solutions: the resurrection of Lancia
Sergio Marchionne has been Fiat Group’s CEO since 2004. By the time he became the Amministratore Delegato, Fiat was facing very tough times due to an internal crisis that began some years before. Sales figures of all group’s brands were struggling with problems in Italy and all over Europe, as they were trying to solve the […]Read More Is Marchionne doing wrong?