Maserati sales down 21% in 2018. Time to sell?

After the failed attempts to revive the brand, it is time to ask about the future of the brand within FCA. I’m sure many Chinese manufacturers would be interested.

Maserati sales shrink as Levante loses appeal

Bad news for Maserati. Its global sales recorded a big drop during the first quarter after dealing with lower demand for its key product, the Levante. In the year when it was expected to sell 75.000 units (according to 2014 plan), Maserati struggles to keep its profitability and its feasibility as a premium brand. The initial […]

My own forecast: FCA will sell more than 5m cars in 2018. Happy new year!

FCA was supposed to sell 7 million cars in 2018 based on the latest plan revealed in May 2014. As expected, the company will not meet that target, which was revised in 2016. By that time it was clear that Marchionne was being too optimistic or had a merger in mind. Today the company is […]

2014-H1 results: Maserati outsells its 2013-FY results

Harald Wester, the head of Alfa Romeo and Maserati, didn’t exaggerate when he said, referring to Maserati sales boom: “in the first six months of this year we will have sold as many vehicles as in all of 2013“. The first 6 months of this year prove that he was right and the brand is […]

Alfa and Maserati, the right marriage

The future of Alfa Romeo should come along with Maserati’s. That’s my conclusion, and it is based on recent facts and other examples in the industry. Maserati has proven to do the right things in its goal of selling 50.000 units by 2015. The good mix of state-of-the-art cars with a terrific marketing campaign had […]

Maserati takes off!

Very good news are coming from the top of the line of the group. Harald Wester, Maserati’s CEO, told Reuters that the brand has received around 17.000 orders so far this year. This number is almost 3 times higher than total units registered in 2012, which is not only good, but is in line with […]

Be careful Maserati!

Shocking images arrive from China, where an upset owner of a Maserati Quattroporte decided to destroy its beautiful car as the way of complaining about the bad service. Pictures show how 4 guys, who were hired by the Quattroporte’s unhappy owner, destroy the car ‘leaving the vehicle with a shattered windscreen and mirrors, the grille […]

Maserati Sales 2012 Full Year Analysis

It sold only 6.159 units (6.288 shipments), but the trading profit margin wasn’t that small: 6,6%. This brand is Fiat-Chrysler’s rough diamond, as it sells low numbers but its potential is really big. Hence, the brand just presented the Ghibli, its first E-Segment sedan, and one of the first models to help Maserati to sell […]

Maserati is ok, but Alfa Romeo?

Recently Maserati has become the main source of news coming from Fiat Group. Its ambitious plan for 2016 resulted in the introduction of two all-new cars in the last 6 months, that will help the brand to reach 50.000 units in the next 3 years. With the latest Ghibli, Maserati proved it can do excellent […]

What a beautiful Maserati

The Maserati Ghibli is here. Its first 3 official pictures were released as a preview of what Maserati will show in Shanghai 2013, where the brand will continue on its way to introduce more models and reach 50.000 units by 2016. After the new Quattroporte, Maserati gets ready for E-Segment, with its very first ‘small’ […]