Two years after the presentation of the Stelvio, Alfa Romeo is now facing uncertain times. The promising Giorgio project is now fading away as the growth is rapidly slowing down and no new cars are due to arrive before 2020.Read More Alfa Romeo: is the rinascimento over? Global sales 2018 analysis
The recent Ford’s announcement on axing its sedan lineup in North America is making the industry think about the future of these cars. When demand turns against the product plans, the companies are forced to take tough decisions. Sedans used to rule not only in North America but also in China. But the industry is […]Read More The cars that will fade away
Following with the 2017 global results by brand which have included Fiat, Jeep and Ram so far, it is time for Alfa Romeo. For the first time in 6 years, the brand global sales exceeded 100.000 units during what is considered its rinascimento year. With the arrival of the Giulia sedan and Stelvio SUV, Alfa […]Read More Stelvio & Giulia boost Alfa Romeo global sales in 2017. But for how long?
Ten years ago there was a revolution in Alfa Romeo. The presentation of the Mito meant a new attempt of the brand to grab a piece in the smaller segments, where Mini demonstrated that small and premium could be successful. As the European consumers were showing more interest in the premium cars, the demand soon […]Read More 10 years of the Alfa Mito. Nothing to celebrate
After the Giulietta analysis, is time for the MiTo. Last year the brand sold around 28.000 units of this car, down 32% circa. That’s a very poor result considering its segment and the good results of its main competitors, the Mini, Citroën DS3, and Audi A1. Things get even worse when it is taken into […]Read More Alfa Romeo MiTo 2012 Full Year Analysis
Alfa Romeo has made a tiny update to the MiTo, based on the Italian official website pictures and car configurator. The changes, which aren’t quite visible, concern the front grill, the chrome outline of the headlights, new colours, and a new infotainment system. There are new optionals like the rims, and some interior details. In […]Read More Alfa Romeo updates the MiTo
The small Alfa is going to be first Fiat-Chrysler model to be analyzed closely. It will part of several posts intended to show the models and have an outlook at their history and future. The MiTo is one of the only two current Alfa models and is the smallest Alfa Romeo ever. The car was […]Read More Alfa Romeo MiTo, the unfortunate