New frugal Fiat B-SUV to be built in Serbia
It is not yet official but Fiat is the next brand that will abandon the MPV segment in Europe. The Fiat 500L, which sits in the B-MPV segment, is set […]
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Category Archives: Segmentation
SUVs, Trucks, Pickups and city-cars: FCA to focus on what it does better
Global car industry moves so fast that the small trends taking place might not be observed. This is the case of FCA global sales trend, its forecast and the way […]
My forecast for the Giulia
The new Alfa Romeo Giulia is perhaps FCA’s most important bet after the introduction of the Fiat 500 in 2007 and the acquisition of Chrysler in 2009. After years of […]
The new Aegea-Family and its implications for the B-Segment
Fiat Europe gets ready for the launch of its all-new C-Segment family. The first reveal took place in June at the Istanbul motor show when the brand showed the Aegea […]
May/15: 500X & Renegade count for 11% of B-SUV sales
The latest European car sales data indicate that FCA controlled 11,01% of European B-SUV sales during May thanks to the rising demand of its products, the Fiat 500X and the […]
B-SUV: why VW doesn’t join the party?
It’s well-known in the industry that the latest hottest trend is the small SUVs rising demand. Europe, Brazil, North America and Asia have all being touched by this boom which in […]
Fiat Panda Cross & Renault Kwid: 2 City-SUVs for 2 different worlds
They can be considered the embryos of a new segment. The well-known (in Europe) 4×4 off-road version of the Fiat Panda, named Cross, and the recently presented Renault Kwid could become […]
Jan/15: Jeep Renegade still behind. Fiat 500X takes off
European small SUV segment posted a positive growth of 30% on January 2015 outperforming overall market by far. While total market was up a tiny 6%, B-SUV sales continued on its positive trend […]
How premium is Jeep?
Following the recent years’ trend regarding the split between mainstream and premium brands, FCA has been working to make part of the last group by boosting the image of Ferrari, […]
FCA USA 2014: Sales Results Insights
American car sales advanced 7% thanks to lower gas prices, more car makers rebates and better economic conditions. GM head the ranking with 18% market share but underperforming overall result, […]
