Fiat/Abarth 500 continues to impress British market

Once again, second month in a row, the successful Fiat 500 continues to hit British. In May 2012 it was again among 10 best selling cars in that important market. Last month 2.823 units were delivered to clients making of it the 10th best selling car and number 1 among small cars. The good sales performance is even more impressive if is taken into account that the UK is the land of Mini, the eternal archenemy of the small Italian (though they don’t belong to the same segment). Year to date results indicate the 500 has reached 14.113 units sold, compared to 25.607 units it sold for the whole 2011. The good results of it can be explained by several and continous promotions made by Fiat that include very interesting financial plans, and also by the good reputation the model has in the UK.

Fiat 500 and 500C Financial payment offers for the UK, June 2012. Source: http://www.fiat.co.uk

 

Fiat 500 and 500C financial offers June 2012 with Fiat Advance Payment Plan. Source: http://www.fiat.co.uk

In fact one of the success key factors that allows the good sales figures is the depreciation index of the car. Some days ago CAP, British market leading provider of vehicle valuation data, published the list of best and worst depreciated cars in that country. The study includes only three-year-old cars with more than 48.000 km and Abarth 500 and Fiat 500C occupied very important places. The first one retains an average value (after 3 years/48.000 km of use) of 60% of its initial value, while the cabrio version costs 58.4% of what it used to cost 3 years before. These results allowed them to occupy number 3 and 4 places among the best depreciated cars in Britain, after the Audi Q5 and Skoda Yeti. It is certainly an excellent result that tells about the good image the car continues to have after 5 years of its launch. In the other hand another member of the family, Fiat Bravo, appears in the bottom of the list, keeping just 34.4% of its original value. Something to think about.

CAP’s April 2012 Depreciation Survey in the UK. Source: Auto Express

Fiat 500 beats Mini in the UK!

Photo by netcarshow.com

Once again the small 500 is in the headlines. This time in caotic Europe, more exactly in the United Kingdom, where last month, April, the Fiat was back in the Top 10 best selling cars of this important market. After 2 years without this result, the 500 sold 2600 units which allowed it to become the 10th most popular car in that country beating its archrival the Mini in its natural market. The reason for this success is still unknown but it is certainly important specially these days when competition in A segment is getting tough (VW Up’s take off, restyling of C1/107/Aygo and Twingo) while economic situation in the continent is getting worse. Last year Fiat 500 was number 15 among bestselling cars with more than 25.000 units sold, representing 50% of total sales of the brand. This year, if sales keep their path, the Cinquino could reach more than 30.000 units, a great number indeed. Meanwhile in Canada, the Fiat got a new record with 1.211 units beating March/12 record of 1.207 units. It seems this pretty car, no matter its age, keeps attracting so many people from so many places. Good for that!