The death of Sergio Marchionne is not only shocking because of how suddenly it happened, but also because the industry has lost one its most capable managers. His enormous working capacity, great negotiation skills and incredible long-term vision fuelled both Fiat Group and FCA during his time as CEO. The outcome of these efforts is […]Read More Marchionne is dead, long live Marchionne
The latest news are not only sad but shocking. No one expected an anticipated transition due to a simple shoulder surgery. As Sergio Marchionne’s health worsens, FCA’s board decided to replace him with Mike Manley, the powerful man of Jeep. The complications of the surgery are not clear yet, but it seems that something more […]Read More What to expect from Mike Manley?
It is part of the group’s name and one of the most famous car brands in USA. But Chrysler is now facing one of its most difficult challenges: its survival. With only two models available and the lack of a clear plan about its future, many analysts wonder about its chances of surviving in an […]Read More Is Chrysler following the same fate of Lancia?
The latest results from USA and Italy indicate that there is a big change within FCA brands. Following my own forecast for this year, Jeep is set to become the group’s largest brand by sales volume by the end of this year. It would be the first time that the Fiat brand doesn’t lead the […]Read More Jeep to outsell Fiat for the first time
FCA is one of the big automakers with the highest exposure to any trade change in USA. The company has a strong presence in its home market but not all of its success is due to the cars it produces locally. That is the main conclusion from the sales information by model through May 2018. […]Read More Trump’s trade war to hit specific products of FCA
More important than the product plan presented by FCA some weeks ago, it is the person that will replace Sergio Marchionne in April 2019. The succession is for sure a key chapter in the plan the company has for the coming years. It wasn’t included in the presentation but is maybe the real news that […]Read More Marchionne’s successor and his/her challenges
Jeep has been the key brand of the financial success of FCA during the last 9 years. Many things have happened since 2009, when the brand was acquired by Fiat Group and made part of a big global player. As a SUV brand it has already the appealing to gain consumers all over the world. […]Read More Will Jeep be able to double its sales by 2022?
There is one main conclusion from the new 5-year plan of FCA: it makes sense. The company laid out the details of how and what it will do within the next years, with fewer details about who will be in charge and when the goals will be achieved. After the detailed targets set in May […]Read More FCA 2018-2022: a plan that makes sense
It is time for the Punto to pass away. After the end of production of the Fiat Palio in South America, the company has officially stopped the production of another glorious nameplate. The Fiat Punto has been in the market for 25 years and after 4 years of agony, the brand decided to kill the […]Read More The Fiat Punto is dead, long live the Punto
The recent Ford’s announcement on axing its sedan lineup in North America is making the industry think about the future of these cars. When demand turns against the product plans, the companies are forced to take tough decisions. Sedans used to rule not only in North America but also in China. But the industry is […]Read More The cars that will fade away