Fiat 500 fails in USA: the product, stupid

FCA can manage the consumers in Europe through limited editions, and good marketing; they simply can’t replicate that formula in USA

Fiat to sell 80,000 units of the Fiat 500 BEV. Is it possible?

In contrast to many of the models in its lineup, FCA has been successful in positioning the Fiat 500, selling a lot despite its higher price, and earning money. Will they also succeed with the electric version?

What’s the future for Fiat brand?

Everybody is wondering about the future of Fiat brand after Marchionne’s statements during Geneva motor show. This is called the “big issue” among FCA’s top managers as is not clear what it is supposed to be done regarding the Italian brand. While there has been a lot of speculation about a possible acquisition by the […]

A premium German against the Fiat 500?

The incredible good situation of premium brands in current European mess could be a good business example of how to deal with crisis. Audi, BMW and Mercedes haven’t just resist the bad times but they’ve been able to gain market share thanks to their excellent product strategy. They rule in the upper segments and they […]