What’s the future for Fiat brand?

Everybody is wondering about the future of Fiat brand after Marchionne’s statements during Geneva motor show. This is called the “big issue” among FCA’s top managers as is not clear what it is supposed to be done regarding the Italian brand. While there has been a lot of speculation about a possible acquisition by the […]

Fiat brand grows by 1,1% in 2017. It needs new cars.

Fiat may not be attractive and not even profitable, but it is the biggest brand in terms of sales volume. My own figures indicate that 1,52 million units were sold/delivered/registered last year. That’s 1,1% higher than the total seen in 2016. One in three cars sold by FCA globally is a Fiat. Therefore it is […]

Fiat brand is the main obstacle for an eventual sale of FCA

The continuous rumors of an eventual sale of FCA group to another car maker are missing one important thing. It is clear that before stepping down, Marchionne wants to leave solid finances attractive enough to be acquired by another big player. The last quarter results confirm this attempt of improving the profitability and cash generation. […]