2018 results: Jeep keeps ahead but doesn’t meet the targets

Thanks to the boost of new launches and the better economic conditions in some key markets, Jeep posted a new sales record in 2018. After the bad results in 2017 when the brand’s volume did not grow following a “lousy job” in Europe and the lack of new products in North America, they are back […]

Jeep’s growth slows down as current range is not enough

Jeep is the only truly global brand of FCA with presence in all of the regions where the group operates. Unlike Fiat brand which is only popular in Brazil and Europe, the American SUV brand has been gaining market share during the last years thanks to the localization of production in key markets. In 2009, […]

Jeep Wrangler & Fiat Cronos: the continuity in changing times

The latest arrivals to FCA’s current range confirm that the company aims to keep its leadership in key segments of two of its most important markets. The all-new Jeep Wrangler and the new Fiat Cronos correspond to FCA’s strategy of playing in the segments where it is strong. It is certainly a good thing to […]