The new Alfa Romeo Giulia and its implications on FCA’s future

Finally after 11 years as Fiat’s CEO and 4 failed relaunch plans, Alfa Romeo has a real rebirth with a great product. The new Alfa Romeo Giulia is the result of a promise made by Sergio Marchionne that became one of its toughest challenges: to revive a myth. The idea is to give this brand […]

What the new Alfa Romeo shouldn’t do

The new Alfa Romeo Giulia has several hard tasks. The Giulia (Marchionne said he likes this name), which is ready for its world premiere on June 24th at Alfa Romeo’s Arese museum, is the first of several new models that Alfa will introduce during the next 3 years in order to sell 400.000 units by […]