The car maker increased its dependence on these vehicles following some challenging times during the year.Read More 60% of FCA sales are SUVs/Pickups
While total SUV global sales fell by 3.1%, FCA posted a decline of 8% during the same period, with its volume falling from 992,300 units in H1 2018 to 908,100 units in H1 2019.Read More SUV global sales fall in H1 2019. FCA loses ground
The latest results from USA and Italy indicate that there is a big change within FCA brands. Following my own forecast for this year, Jeep is set to become the group’s largest brand by sales volume by the end of this year. It would be the first time that the Fiat brand doesn’t lead the […]Read More Jeep to outsell Fiat for the first time
Jeep has been the key brand of the financial success of FCA during the last 9 years. Many things have happened since 2009, when the brand was acquired by Fiat Group and made part of a big global player. As a SUV brand it has already the appealing to gain consumers all over the world. […]Read More Will Jeep be able to double its sales by 2022?
When Sergio Marchionne said that Jeep posted “XXX” results in Europe in 2017, analysts started to look for the reasons of this timid growth. Jeep competes in the hottest selling segment but it didn’t make use of the booming demand as its range wasn’t competitive enough. Jeep aims to sell 1,9 million units by the […]Read More Jeep bets on all-new Commander to add volume in China
The latest arrivals to FCA’s current range confirm that the company aims to keep its leadership in key segments of two of its most important markets. The all-new Jeep Wrangler and the new Fiat Cronos correspond to FCA’s strategy of playing in the segments where it is strong. It is certainly a good thing to […]Read More Jeep Wrangler & Fiat Cronos: the continuity in changing times
Times change and only those who anticipate it and adapt are set to become key players in the future. This is very evident in the car industry, which despite keeping its original basis intact for more than a century, it is now facing big challenges. New mobility concepts, more energy sources and even the ownership […]Read More The Ferrari SUV is inevitable