Two years after the presentation of the Stelvio, Alfa Romeo is now facing uncertain times. The promising Giorgio project is now fading away as the growth is rapidly slowing down and no new cars are due to arrive before 2020.
Once again, I had the chance to attend the press day at Paris motor show to see the latest products and trends. This year the event featured a more modest […]
Following with the 2017 global results by brand which have included Fiat, Jeep and Ram so far, it is time for Alfa Romeo. For the first time in 6 years, […]
Ten years ago there was a revolution in Alfa Romeo. The presentation of the Mito meant a new attempt of the brand to grab a piece in the smaller segments, […]
FCA was supposed to sell 7 million cars in 2018 based on the latest plan revealed in May 2014. As expected, the company will not meet that target, which was […]
Alfa Romeo is perhaps FCA’s biggest challenge. When the brand was relaunched two years ago, the management decided to put all of its efforts on giving it back the prestigious […]
Last month monsieur Marchionne began to say that the relaunch of Alfa Romeo may take some more time. He said that the products that are due to be presented shortly […]
Alfa Romeo gets ready to party, or at least that’s the message we’ve been getting since 24th of June when Sergio Marchionne revealed the all-new high-performance Giulia Quadrifoglio sedan. It was […]
Finally after 11 years as Fiat’s CEO and 4 failed relaunch plans, Alfa Romeo has a real rebirth with a great product. The new Alfa Romeo Giulia is the result […]
The new Alfa Romeo Giulia has several hard tasks. The Giulia (Marchionne said he likes this name), which is ready for its world premiere on June 24th at Alfa Romeo’s […]
