The real competitors of Fiat, Alfa Romeo & Jeep
Once again, I had the chance to attend the press day at Paris motor show to see the latest products and trends. This year the event featured a more modest […]
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Category Archives: Alfa Romeo
Stelvio & Giulia boost Alfa Romeo global sales in 2017. But for how long?
Following with the 2017 global results by brand which have included Fiat, Jeep and Ram so far, it is time for Alfa Romeo. For the first time in 6 years, […]
10 years of the Alfa Mito. Nothing to celebrate
Ten years ago there was a revolution in Alfa Romeo. The presentation of the Mito meant a new attempt of the brand to grab a piece in the smaller segments, […]
My own forecast: FCA will sell more than 5m cars in 2018. Happy new year!
FCA was supposed to sell 7 million cars in 2018 based on the latest plan revealed in May 2014. As expected, the company will not meet that target, which was […]
Giulia & Stelvio sales: the results of the absence of a brand
Alfa Romeo is perhaps FCA’s biggest challenge. When the brand was relaunched two years ago, the management decided to put all of its efforts on giving it back the prestigious […]
What’s behind the delay of Alfa Romeo’s plans?
Last month monsieur Marchionne began to say that the relaunch of Alfa Romeo may take some more time. He said that the products that are due to be presented shortly […]
Alfa Romeo’s sales target: a matter of time
Alfa Romeo gets ready to party, or at least that’s the message we’ve been getting since 24th of June when Sergio Marchionne revealed the all-new high-performance Giulia Quadrifoglio sedan. It was […]
The new Alfa Romeo Giulia and its implications on FCA’s future
Finally after 11 years as Fiat’s CEO and 4 failed relaunch plans, Alfa Romeo has a real rebirth with a great product. The new Alfa Romeo Giulia is the result […]
What the new Alfa Romeo shouldn’t do
The new Alfa Romeo Giulia has several hard tasks. The Giulia (Marchionne said he likes this name), which is ready for its world premiere on June 24th at Alfa Romeo’s […]
Alfa and Maserati, the right marriage
The future of Alfa Romeo should come along with Maserati’s. That’s my conclusion, and it is based on recent facts and other examples in the industry. Maserati has proven to […]
