Absurd: Lancia sells more cars than Alfa Romeo

During the H1 2019 Lancia has registered 34,700 units. On the other hand, the volume of its sister brand Alfa Romeo totaled 29,200 units.

Alfa Romeo: is the rinascimento over? Global sales 2018 analysis

Two years after the presentation of the Stelvio, Alfa Romeo is now facing uncertain times. The promising Giorgio project is now fading away as the growth is rapidly slowing down and no new cars are due to arrive before 2020.

The real competitors of Fiat, Alfa Romeo & Jeep

Once again, I had the chance to attend the press day at Paris motor show to see the latest products and trends. This year the event featured a more modest scenario as many brands decided to skip the show. However, there were big news coming from the French stands but especially from the German premiums. […]

Stelvio & Giulia boost Alfa Romeo global sales in 2017. But for how long?

Following with the 2017 global results by brand which have included Fiat, Jeep and Ram so far, it is time for Alfa Romeo. For the first time in 6 years, the brand global sales exceeded 100.000 units during what is considered its rinascimento year. With the arrival of the Giulia sedan and Stelvio SUV, Alfa […]

10 years of the Alfa Mito. Nothing to celebrate

Ten years ago there was a revolution in Alfa Romeo. The presentation of the Mito meant a new attempt of the brand to grab a piece in the smaller segments, where Mini demonstrated that small and premium could be successful. As the European consumers were showing more interest in the premium cars, the demand soon […]

My own forecast: FCA will sell more than 5m cars in 2018. Happy new year!

FCA was supposed to sell 7 million cars in 2018 based on the latest plan revealed in May 2014. As expected, the company will not meet that target, which was revised in 2016. By that time it was clear that Marchionne was being too optimistic or had a merger in mind. Today the company is […]

Giulia & Stelvio sales: the results of the absence of a brand

Alfa Romeo is perhaps FCA’s biggest challenge. When the brand was relaunched two years ago, the management decided to put all of its efforts on giving it back the prestigious position it used to have. Italians could not stay behind in the booming premium car market, and the heritage, name and design of Alfa Romeo […]

What’s behind the delay of Alfa Romeo’s plans?

Last month monsieur Marchionne began to say that the relaunch of Alfa Romeo may take some more time. He said that the products that are due to be presented shortly will suffer some delays due to “the Chinese slow down”. This latest statement is the first directly related to the goals the brand set down […]

Alfa Romeo’s sales target: a matter of time

Alfa Romeo gets ready to party, or at least that’s the message we’ve been getting since 24th of June when Sergio Marchionne revealed the all-new high-performance Giulia Quadrifoglio sedan. It was the preview of what’s expected to come in the coming months in an attempt to revive the brand and become a profit generator within FCA […]

The new Alfa Romeo Giulia and its implications on FCA’s future

Finally after 11 years as Fiat’s CEO and 4 failed relaunch plans, Alfa Romeo has a real rebirth with a great product. The new Alfa Romeo Giulia is the result of a promise made by Sergio Marchionne that became one of its toughest challenges: to revive a myth. The idea is to give this brand […]