Fiat 500 fails in USA: the product, stupid

FCA can manage the consumers in Europe through limited editions, and good marketing; they simply can’t replicate that formula in USA

The Compass made in Italy: how feasible?

As the current range gets old and its domestic sales plunge, FCA needs to address the production capacity issues in Italy. This is not a minor thing, considering the fact that the European country hosts 7 of its 31 assembly plants around the world. Italy is not only where Fiat, Alfa Romeo and Maserati were […]

Trump’s trade war to hit specific products of FCA

FCA is one of the big automakers with the highest exposure to any trade change in USA. The company has a strong presence in its home market but not all of its success is due to the cars it produces locally. That is the main conclusion from the sales information by model through May 2018. […]

FCA USA 2014: Sales Results Insights

American car sales advanced 7% thanks to lower gas prices, more car makers rebates and better economic conditions. GM head the ranking with 18% market share but underperforming overall result, along with Ford and Toyota. FCA was the best performer among big players, rising its registrations by 17% thanks to its trucks and Jeep nameplates. […]

USA and Europe: the 2 sides of the Jeep Cherokee

In lightening speed the new Jeep Cherokee became one of FCA’s best-selling nameplates. In 2014 the brand was able to sell 236.289 units of this mid-size SUV all over the world at 4th position in the FCA ranking by models, right after the RAM Pickup, the Jeep Grand Cherokee and the Fiat 500. When it […]

FCA USA 2013: Sales results Insights

Here there are the main insights regarding USA car market and the FCA performance during 2013. This market was the world’s second largest and the most important for FCA. Thanks to strong rebates, better economic conditions and a better offer, Americans are buying cars again. US car market registered the best result since 2007 with 15,6 […]

Why the new Chrysler 200 will be a boom and why it won’t come to Europe

The 2015 Chrysler 200 is the third major launch of Chrysler Group since Fiat’s era. First came the Dodge Dart in early 2012. Then it was the time for the new Jeep Cherokee, revealed in the first half of 2013. Finally Chrysler brand presented the all-new 200 sedan in March 2014 and the first critics […]

Chrysler emulates Fiat with its future launches

Chrysler group may follow Fiat Europe’s strategy of delaying the arrival of new models waiting for better economic conditions. Even if US car market doesn’t face the difficult times of European one, Chrysler is thinking of extending life of a big part of its current range of products. According to The Detroit News, 3 of […]

2013 H1, great in Brazil, good in USA, bad in Europe

The first 6 months of this year have been a mix of good and bad results for Fiat-Chrysler. Chrysler lead the group’s registrations by selling 910.642 units in USA, up 9%. It was certainly a low increase compared to previous year. GM gained 8%, while Ford’s sales grew 13%. The reason for this result, which […]

JD Power Quality 2013: Chrysler doesn’t shine

Once again the annual Quality Study by JD Power and Associates is here. Chrysler Group (which in America includes Fiat brand) didn’t have a good performance. The survey measured the new-vehicle quality, associated with all kind of problems consumers had during the first 90 days of ownership. The problems include not only quality issues, but […]