Fiat 500 fails in USA: the product, stupid

FCA can manage the consumers in Europe through limited editions, and good marketing; they simply can’t replicate that formula in USA

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FCA USA 2014: Sales Results Insights

American car sales advanced 7% thanks to lower gas prices, more car makers rebates and better economic conditions. GM head the ranking with 18% market share but underperforming overall result, along with Ford and Toyota. FCA was the best performer among big players, rising its registrations by 17% thanks to its trucks and Jeep nameplates. […]

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FCA USA 2013: Sales results Insights

Here there are the main insights regarding USA car market and the FCA performance during 2013. This market was the world’s second largest and the most important for FCA. Thanks to strong rebates, better economic conditions and a better offer, Americans are buying cars again. US car market registered the best result since 2007 with 15,6 […]

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