Fiat 500 fails in USA: the product, stupid

FCA can manage the consumers in Europe through limited editions, and good marketing; they simply can’t replicate that formula in USA

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FCA USA 2014: Sales Results Insights

American car sales advanced 7% thanks to lower gas prices, more car makers rebates and better economic conditions. GM head the ranking with 18% market share but underperforming overall result, along with Ford and Toyota. FCA was the best performer among big players, rising its registrations by 17% thanks to its trucks and Jeep nameplates. […]

Read More FCA USA 2014: Sales Results Insights

FCA USA 2013: Sales results Insights

Here there are the main insights regarding¬†USA car market and the FCA performance during 2013. This market was the world’s second largest and the most important for FCA. Thanks to strong rebates, better economic conditions and a better offer, Americans are buying cars again. US car market registered the best result since 2007 with 15,6 […]

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