Absurd: Lancia sells more cars than Alfa Romeo

During the H1 2019 Lancia has registered 34,700 units. On the other hand, the volume of its sister brand Alfa Romeo totaled 29,200 units.

Alfa Romeo: is the rinascimento over? Global sales 2018 analysis

Two years after the presentation of the Stelvio, Alfa Romeo is now facing uncertain times. The promising Giorgio project is now fading away as the growth is rapidly slowing down and no new cars are due to arrive before 2020.

10 years of the Alfa Mito. Nothing to celebrate

Ten years ago there was a revolution in Alfa Romeo. The presentation of the Mito meant a new attempt of the brand to grab a piece in the smaller segments, where Mini demonstrated that small and premium could be successful. As the European consumers were showing more interest in the premium cars, the demand soon […]

Giulia & Stelvio sales: the results of the absence of a brand

Alfa Romeo is perhaps FCA’s biggest challenge. When the brand was relaunched two years ago, the management decided to put all of its efforts on giving it back the prestigious position it used to have. Italians could not stay behind in the booming premium car market, and the heritage, name and design of Alfa Romeo […]

Greece 2012 Results Highlights

The Greek car market had probably the worst fall in terms of sales in the whole world. At least from my data base, in which I have the change 2012-2011 for 67 countries, Greece had the deepest fall. There were 58.500 units sold, down an incredible 40%! Certainly, the recession, austerity measures and the social […]