While Fiat Europe tries to resist one of European worst car industry crisis, the situation in Brazil is quite the opposite. The brand keeps leading the market, it has a big range of products, and the awareness and good image among Brazilians is absolutely good. Of course, things are not as easy as before, as […]Read More Brazil: new Fiat models to wait for the new plant?
After the official release of Fiat-Chrysler’s second quarter results, it is once again evident that NAFTA and LATAM keep contributing to the positive results of the group. This report, which I will closely analyze in a coming post, showed that NAFTA lead in terms of volume, revenue and profits, while LATAM, (Brazil and Argentina mainly) […]Read More The importance of Brazil for future Fiat cars