May/15: 500X & Renegade count for 11% of B-SUV sales

The latest European car sales data indicate that FCA controlled 11,01% of European B-SUV sales during May thanks to the rising demand of its products, the Fiat 500X and the Jeep Renegade. Both cars occupied places #8 and 9 of the ranking composed by 20 different models, which include the new arrivals: Suzuki Vitara, Mazda […]

Jan-Apr/15: Renegade & 500X at 8th/9th place in Europe’s B-SUV ranking

Europe’s B-SUV sales soared 39% during the first 4 months of 2015, from 280.000 units in 2014 to 387.000 this year. The demand was boosted by the arrival of new nameplates that were not available last year, the refresh versions of existing models, and the increasing SUV sales boom. France keeps ranking first as the largest […]

Feb/15: 500X & Renegade take sales away from rivals

European B-SUV sales rose by 41% in February to 80.000 vehicles, according to JATO Dynamics data. The increase resulted from a larger offer and better results for the majority of the nameplates available one year earlier. February registrations benefited from the arrival of the Fiat 500X , Jeep Renegade, Ford Ecosport, Suzuki Vitara and Citroen C4 Cactus, which […]

Jan/15: Jeep Renegade still behind. Fiat 500X takes off

European small SUV segment posted a positive growth of 30% on January 2015 outperforming overall market by far. While total market was up a tiny 6%, B-SUV sales continued on its positive trend thanks to new launches and demand shift. More than 81.000 small SUVs were sold in Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great […]

Focus: Jeep Renegade and Fiat 500X price positioning

Now that the Jeep Renegade and the Fiat 500X have been finally revealed, it is time for a deep analysis about their price positioning in order to understand how competitive they are compared to their rivals. B-SUV segment is definitely the rock star of European car market and in 2015 it will continue to grow […]

5 reasons why the new Fiat 500X will be a success

Finally the new Fiat 500X is here. After more than 2 years of its quick appearance during the 500L official presentation, Fiat is back in the small SUV segment (the Sedici was one of the first B-SUV) with a very competitive product. It was presented at Paris motor show during a very nice conference press held by […]

The arrival of the new Fiat 500X and the future of the Fiat 500L

Finally, after 2 years of its quick appearance at the 500L presentation, the new Fiat 500X is ready to be presented. The brand will reveal the 500-based SUV at Paris auto show in October but it has already started a teaser campaign that showed the shape of this new baby crossover. Based on the same platform […]

São Paulo Motor Show 2014: Jeep Renegade and new Fiat Uno

The most important motor show in Latin America is getting ready to host two important launches. The São Paulo Motor Show will take place from October 16th till the 26th in Brazil’s largest city and is where Fiat, who plays as the country’s largest car maker, will present the all-new Jeep Renegade and an updated […]

Fiat 500 7th anniversary: what it should had been

The Fiat 500 celebrates one more year. On July 4th 2007 the brand presented the current model and 7 years later it continues to be a success and the starting point for an extended family. Since that date, Fiat fixed the 4th of July as the official date for the first presentation of a new […]

The new B-SUVs to save Fiat

This is mere speculation. But it is my belief that the next Fiat 500X and the Jeep B-SUV will be a big success that will save Fiat market share in Europe. The car hasn’t been unveiled yet and few spy pictures don’t tell anything about its shapes and size. It will be Fiat’s main launch […]