The Compass made in Italy: how feasible?

As the current range gets old and its domestic sales plunge, FCA needs to address the production capacity issues in Italy. This is not a minor thing, considering the fact that the European country hosts 7 of its 31 assembly plants around the world. Italy is not only where Fiat, Alfa Romeo and Maserati were […]

FCA Italy 2014: SALES RESULTS INSIGHTS

FCA posted a positive growth in 2014 in Italy thanks to the Fiat 500L, Jeep and Maserati, which had very good results and offset the sales drop of Alfa Romeo (Giulietta) and Lancia (all models except for the Ypsilon). This happened at the same time Italian car market reported a 4,8% surge after several years […]

Focus: Jeep Renegade and Fiat 500X price positioning

Now that the Jeep Renegade and the Fiat 500X have been finally revealed, it is time for a deep analysis about their price positioning in order to understand how competitive they are compared to their rivals. B-SUV segment is definitely the rock star of European car market and in 2015 it will continue to grow […]

FCA Italy 2013: Sales Results Insights

Italian car sales continued to fall in 2013. Total PC market fell 7% as a consequence of the financial crisis, unemployment problems and uncertainty about immediate future. Here there are the main insights about last year results. Italy is now Europe’s 5th largest car market, if Russia is included. Last year only 1,3 million units […]

American Lancias: the final blow

Lancia got mad. The poor results of the Thema, Voyager and Flavia lead the brand to increase the rebates and offer them at incredible prices. According to the brand’s new official website, the promotion applies only for Italian territory, and goes until June 30th. Prices start at 24.900 euros for the Flavia, 29.900 euros for […]

When women hated Fiat

Last Friday was International Women’s Day. Most women in the world were waiting for a gift or the best wishes as it is the way it is celebrated in most western world. But Italian women received a very peculiar message when they saw Fiat’s gift for them. On Friday Fiat Italy decided to celebrate women’s […]

Italy 2012 Full Year Analysis

Italy is going to be the first market to be closely analyzed from Fiat’s perspective. As 2012 data keeps coming I will be first analyzing the countries as long as I get the information, and then will come the analysis by region/market, group (Fiat and Chrysler), brand, model, segment and origin. Fiat-Chrysler sold a bit […]

USA, Fiat 500’s largest market

The year 2012 is over and car sales data arrives from every market. While I prepare the whole year analysis for every market, there is one fact I wanted to share with you as I believe is relevant for Fiat. Last year it was not Italy the largest market for the small Fiat 500. 55 […]

Italy Dec/12: Fiat’s market share up in a terrible market

In December 25.398 people bought a Fiat Group new car. That number is down 20.25% compared to one year ago. It’s certainly a horrible result that a registrations of a big car maker decrease that much in one of its key markets. However, as it happened in the last months, Fiat managed to increased its […]

Italy: 500L helps Fiat to keep its share in Nov/12

One more terrible month for Italian car market. In November 2012 the market fell 20.1%, which is as bad as the months before October, when the fall slowed down (-12.4%). One year ago the market fell 9.3% compared to November 2010, but two years ago, in November 2010, the market had a deeper fall (-21.1%). […]