American Lancias: the final blow

Lancia got mad. The poor results of the Thema, Voyager and Flavia lead the brand to increase the rebates and offer them at incredible prices. According to the brand’s new official website, the promotion applies only for Italian territory, and goes until June 30th. Prices start at 24.900 euros for the Flavia, 29.900 euros for […]

Read More American Lancias: the final blow

When women hated Fiat

Last Friday was International Women’s Day. Most women in the world were waiting for a gift or the best wishes as it is the way it is celebrated in most western world. But Italian women received a very peculiar message when they saw Fiat’s gift for them. On Friday Fiat Italy decided to celebrate women’s […]

Read More When women hated Fiat

Italy 2012 Full Year Analysis

Italy is going to be the first market to be closely analyzed from Fiat’s perspective. As 2012 data keeps coming I will be first analyzing the countries as long as I get the information, and then will come the analysis by region/market, group (Fiat and Chrysler), brand, model, segment and origin. Fiat-Chrysler sold a bit […]

Read More Italy 2012 Full Year Analysis