FCA Italy 2014: SALES RESULTS INSIGHTS
FCA posted a positive growth in 2014 in Italy thanks to the Fiat 500L, Jeep and Maserati, which had very good results and offset the sales drop of Alfa Romeo […]
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Category Archives: Italy
Focus: Jeep Renegade and Fiat 500X price positioning
Now that the Jeep Renegade and the Fiat 500X have been finally revealed, it is time for a deep analysis about their price positioning in order to understand how competitive […]
FCA Italy 2013: Sales Results Insights
Italian car sales continued to fall in 2013. Total PC market fell 7% as a consequence of the financial crisis, unemployment problems and uncertainty about immediate future. Here there are […]
American Lancias: the final blow
Lancia got mad. The poor results of the Thema, Voyager and Flavia lead the brand to increase the rebates and offer them at incredible prices. According to the brand’s new […]
When women hated Fiat
Last Friday was International Women’s Day. Most women in the world were waiting for a gift or the best wishes as it is the way it is celebrated in most […]
Italy 2012 Full Year Analysis
Italy is going to be the first market to be closely analyzed from Fiat’s perspective. As 2012 data keeps coming I will be first analyzing the countries as long as […]
USA, Fiat 500’s largest market
The year 2012 is over and car sales data arrives from every market. While I prepare the whole year analysis for every market, there is one fact I wanted to […]
Italy Dec/12: Fiat’s market share up in a terrible market
In December 25.398 people bought a Fiat Group new car. That number is down 20.25% compared to one year ago. It’s certainly a horrible result that a registrations of a […]
Italy: 500L helps Fiat to keep its share in Nov/12
One more terrible month for Italian car market. In November 2012 the market fell 20.1%, which is as bad as the months before October, when the fall slowed down (-12.4%). […]
A possible solution to troubled Italian sales
It is my belief that during difficult times such as current European car industry crisis, any idea looking for solving it is welcome, no matter the impact it may have. […]
