It all began with big expectations. The Dodge Dart was the first all-new product developed under Fiat era. It was one of the points of the agreement between Fiat and American government, in which the Italians committed to transfer their fuel efficiency knowhow to Chrysler and saved it. Based on the platform of the Alfa […]Read More Dodge Dart and Fiat Viaggio. A flop?
In the last 12 months Fiat and Chrysler have launched 4 all-new models in 3 different markets. The first product to be introduced was the Panda, presented in Frankfurt 2011 and on sale since late December that year in Europe. One month later, in Detroit 2012, Chrysler presented the new Dodge Dart as part of […]Read More Price strategy and the impact on the latest models
It is nothing related to sales figures. The new sedan based on the Dodge Dart that Fiat will sell from September had a terrible accident when it was part of a high speed test in Taicang, near to Shanghai. The model under test was a 1.4T which hit a motorcycle rider who died instantly. The […]Read More Bad pre-start for Fiat Viaggio in China
Today is a special day for Fiat-Chrysler Group. After some years dealing with unsuccessful joint ventures, the group has finally began its new age in China. Sergio Marchionne, Olivier Francois, and Mike Manley, among several others, have inaugurated the plant with their Chinese partner, Guangzhou Automobile Group in Changsha in central China. It is the place […]Read More China: the countdown has finished
First they surprised us with presentation of Dodge Dart in Detroit. And then they went even further when they showed its cousin, the new Fiat Viaggio in Beijing. Most of comments online, both specialized media and common readers, were positive and crearly nice when watching the first images. Certainly it is a nice C segment […]Read More The new Fiat Viaggio to come to Europe?