2018 results: Jeep keeps ahead but doesn’t meet the targets

Thanks to the boost of new launches and the better economic conditions in some key markets, Jeep posted a new sales record in 2018. After the bad results in 2017 when the brand’s volume did not grow following a “lousy job” in Europe and the lack of new products in North America, they are back […]

3 reasons why Jeep struggles in China

Mike Manley’s priority is to solve the problems in China. More than the debt target, the reposition of Fiat or the revival of Alfa Romeo plan, his main task is to address the sales issue of Jeep in the world’s largest market. It was the main cause of the tumble of the stock price in […]

Jeep to outsell Fiat for the first time

The latest results from USA and Italy indicate that there is a big change within FCA brands. Following my own forecast for this year, Jeep is set to become the group’s largest brand by sales volume by the end of this year. It would be the first time that the Fiat brand doesn’t lead the […]

Will Jeep be able to double its sales by 2022?

Jeep has been the key brand of the financial success of FCA during the last 9 years. Many things have happened since 2009, when the brand was acquired by Fiat Group and made part of a big global player. As a SUV brand it has already the appealing to gain consumers all over the world. […]

Jeep’s growth slows down as current range is not enough

Jeep is the only truly global brand of FCA with presence in all of the regions where the group operates. Unlike Fiat brand which is only popular in Brazil and Europe, the American SUV brand has been gaining market share during the last years thanks to the localization of production in key markets. In 2009, […]

Jeep Wrangler & Fiat Cronos: the continuity in changing times

The latest arrivals to FCA’s current range confirm that the company aims to keep its leadership in key segments of two of its most important markets. The all-new Jeep Wrangler and the new Fiat Cronos correspond to FCA’s strategy of playing in the segments where it is strong. It is certainly a good thing to […]