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Two years after the presentation of the Stelvio, Alfa Romeo is now facing uncertain times. The promising Giorgio project is now fading away as the growth is rapidly slowing down and no new cars are due to arrive before 2020.
Read More Alfa Romeo: is the rinascimento over? Global sales 2018 analysisThe recent Ford’s announcement on axing its sedan lineup in North America is making the industry think about the future of these cars. When demand turns against the product plans, the companies are forced to take tough decisions. Sedans used to rule not only in North America but also in China. But the industry is […]
Read More The cars that will fade awayFollowing with the 2017 global results by brand which have included Fiat, Jeep and Ram so far, it is time for Alfa Romeo. For the first time in 6 years, the brand global sales exceeded 100.000 units during what is considered its rinascimento year. With the arrival of the Giulia sedan and Stelvio SUV, Alfa […]
Read More Stelvio & Giulia boost Alfa Romeo global sales in 2017. But for how long?October 3rd 2013, thursday night, Balocco, Italy. I had the privilege of attending the Alfa Romeo 4C press conference, thanks to an invitation of the head of the brand, Louis-Carl Vignon. As it was a really exciting night and I was quite shocked by the car and the presentation itself, I brought you some pictures and […]
Read More My personal experience with the Alfa Romeo 4CFinally, the Alfa Romeo 4C is available in the market. Until early October, specialized press will be able to drive the fantastic supercar that was finally priced starting at 53.000 euro, just as I anticipated some days ago. While all journalists were gathered in Balocco, another special launch took place almost at the same time: […]
Read More An emotional car configurator for an emotional AlfaEverything is ready for the official presentation of the Alfa Romeo 4C. At the press conference, that will take place in Balocco, Italy, the brand will officially launch the 4C, to be first available in Italian dealerships and soon in all Europe. So many information have been written about the compact super car, and Alfa […]
Read More Alfa 4C’s price to be lower than expectedAlfa Romeo will finally start the deliveries of its 4C in September. The waiting has been too long since the release of the Concept back in Geneva 2011. Hence, it is perhaps one of the brand’s most awaited launches over the last 20 years, as it incorporates the latest performance technologic features and will be […]
Read More The 4C is here… and then?This week was a bit exciting for the pre-launch of the Alfa Romeo 4C. The brand released 3 interesting videos promoting its new super light sport car. The first one, called ‘L’Eccellenza del made in Italy’, shows the different production steps in Maserati’s factory, focusing on the production of the carbon base, and the offices of […]
Read More More videos of the Alfa Romeo 4CFinally, after 2 years waiting for it, Alfa Romeo released the first official pictures of the 4C, the first product of its new age. As it happened to Maserati and the new Quattroporte, Alfa Romeo begins its second life with this sporty car. It is a new opportunity for this important brand because this time […]
Read More My opinion about the Alfa Romeo 4C