An emotional car configurator for an emotional Alfa

Finally, the Alfa Romeo 4C is available in the market. Until early October, specialized press will be able to drive the fantastic supercar that was finally priced starting at 53.000 euro, just as I anticipated some days ago. While all journalists were gathered in Balocco, another special launch took place almost at the same time: the very first interactive and emotional video car configurator. Based on the fact that the 4C is more than a special car, and it was conceived as the first step into the new Alfa Romeo, the brand considered everything related to the car that could bring the attention back from the users and clients that don’t believe anymore. Alfa knows that the car isn’t all. They need more good image, better relations with customers. Alfa Romeo needs more visibility and better after sale service if it really wants to become a real choice in premium segment. The recent facts show that they are going slowly, but in the right direction. The 4C drivers will have a dedicated after sales service, with exclusive features, just as it happens with the best premium brands. But Alfa Romeo wanted more and it knows that the 4C isn’t the car for everybody but it is certainly admired by many.

That’s why they brought to life the video car configurator. It allows the user to interact with the car in motion, and change the colours, rims, and headlights. As the car moves in a road in American desert, the user can check the detail features regarding the style, dynamism, efficiency, technology, and the spirit of one of the best Alfa of the last years. By this way, anyone can appreciate the extraordinary shapes of the car, and at the same time, learn about its awesome characteristics. It is also possible to save the configuration or share it in Facebook. If the user wants further information he can go to the 360 Customizer, where the supercar can be seen from different angles. In this section, there is the possibility to see the different brake calipers options, the spoiler, and tailpipes. There is also a dedicated section for the different videos regarding the 4C, and the roadshow map, that shows the places where this Alfa Romeo has shined already. Alfa made it: they launched one of the hottest cars on the market, and they propose an interesting interactive way to get familiar with it.

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