Thanks to the boost of new launches and the better economic conditions in some key markets, Jeep posted a new sales record in 2018. After the bad results in 2017 when the brand’s volume did not grow following a “lousy job” in Europe and the lack of new products in North America, they are back […]Read More 2018 results: Jeep keeps ahead but doesn’t meet the targets
As the current range gets old and its domestic sales plunge, FCA needs to address the production capacity issues in Italy. This is not a minor thing, considering the fact that the European country hosts 7 of its 31 assembly plants around the world. Italy is not only where Fiat, Alfa Romeo and Maserati were […]Read More The Compass made in Italy: how feasible?
Jeep is the only truly global brand of FCA with presence in all of the regions where the group operates. Unlike Fiat brand which is only popular in Brazil and Europe, the American SUV brand has been gaining market share during the last years thanks to the localization of production in key markets. In 2009, […]Read More Jeep’s growth slows down as current range is not enough
Jeep wants the all-new Compass to become one of its global key models. The current generation debuted at the 2006 Detroit motor show in January, and was facelifted in 2011. Therefore it is a product developed before the Fiat era, but its nameplate can be considered an important one for FCA global operations. This is […]Read More New Compass to replicate Renegade’s succes
Another Jeep to beat a record during 2012. The brand sold 103.321 units* of its compact SUV, and contrary to most of American-made products, USA doesn’t count for a big part of its global sales. Its homeland market counted for 39% of total sales, and is closely followed by China, with 32%. Actually, the Compass […]Read More Jeep Compass 2012 Full Year Analysis